![\"PEST\u5206\u6790\u3068\u306f\uff1f\u30de\u30af\u30ed\u74b0\u5883\u3092\u9577\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u5473\u65b9\u306b\u4ed8\u3051\u3088\u3046\uff01\"](\"https:\/\/i2.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2020\/04\/1585701473.jpg?resize=780%2C410&ssl=1\")
<\/figure>\n\n\n\nPEST\u5206\u6790\uff08\u30da\u30b9\u30c8\u5206\u6790\uff09\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7236\u300d\u3068\u3044\u308f\u308c\u308b\u7d4c\u55b6\u5b66\u8005\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u6559\u6388\u304c\u63d0\u5531\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n
\u30de\u30af\u30ed\u74b0\u5883\uff08\uff1d\u4f01\u696d\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u5916\u90e8\u74b0\u5883\uff09\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6307\u3057\u3001\u300cPolitics\uff08\u653f\u6cbb\u7684\u8981\u56e0\uff09\u300d\u300cEconomy\uff08\u7d4c\u6e08\u7684\u8981\u56e0\uff09\u300d\u300cSociety\uff08\u793e\u4f1a\u7684\u8981\u56e0\uff09\u300d\u300cTechnology\uff08\u6280\u8853\u7684\u8981\u56e0\uff09\u300d\u306e4\u9805\u76ee\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5f53\u7136\u3001\u653f\u6cbb\u30fb\u7d4c\u6e08\u30fb\u793e\u4f1a\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u3044\u3063\u305f\u4e16\u306e\u4e2d\u306e\u6d41\u308c\uff08\uff1d\u30de\u30af\u30ed\u74b0\u5883\uff09\u306b\u5f71\u97ff\u3092\u53d7\u3051\u307e\u3059\u304c\u3001\u305d\u308c\u3092\u4e00\u4f01\u696d\u306e\u529b\u3067\u5909\u3048\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n
PEST\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u305d\u3046\u3057\u305f\u5927\u304d\u306a\u6d41\u308c\u3092\u4e2d\u9577\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u5473\u65b9\u306b\u4ed8\u3051\u308b\u3053\u3068\u3067\u4e0d\u6e2c\u306e\u4e8b\u614b\u306b\u5411\u3051\u305f\u5bfe\u7b56\u3092\u7df4\u3063\u305f\u308a\u3001\u65b0\u305f\u306a\u74b0\u5883\u4e0b\u3067\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
PEST\u5206\u6790\u306e4\u9805\u76ee<\/strong><\/h3>\n\n\n\nPolitics\uff08\u653f\u6cbb\u7684\u8981\u56e0\uff09<\/strong><\/h4>\n\n\n\n\u6cd5\u5f8b\u3001\u6761\u4f8b\u3001\u898f\u5236\u3001\u52a9\u6210\u91d1\u3068\u3044\u3063\u305f\u884c\u653f\u30ec\u30d9\u30eb\u306e\u30eb\u30fc\u30eb\u306e\u5909\u5316\u3092\u6307\u3057\u3001\u6d88\u8cbb\u7a0e\u306e\u5f15\u304d\u4e0a\u3052\u3082Politics\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u5e02\u5834\u305d\u306e\u3082\u306e\u3001\u3042\u308b\u3044\u306f\u5e02\u5834\u7af6\u4e89\u306e\u524d\u63d0\u3068\u306a\u308b\u30eb\u30fc\u30eb\u3054\u3068\u5909\u5316\u3055\u305b\u308b\u8981\u56e0\u3067\u3059\u3002<\/p>\n\n\n\n
Economy\uff08\u7d4c\u6e08\u7684\u8981\u56e0\uff09<\/strong><\/h4>\n\n\n\n\u666f\u6c17\u306e\u5909\u52d5\u3001\u682a\u4fa1\u3001\u91d1\u5229\u3001\u7269\u4fa1\u3001\u70ba\u66ff\u306a\u3069\u3001\u7d4c\u6e08\u306e\u52d5\u5411\u3092\u5206\u6790\u3059\u308b\u9805\u76ee\u3002\u58f2\u308a\u4e0a\u3052\u3084\u30b3\u30b9\u30c8\u3068\u3044\u3063\u305f\u81ea\u793e\u306e\u5229\u76ca\u306b\u76f4\u7d50\u3059\u308b\u300c\u4fa1\u5024\u9023\u9396\u300d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3067\u3059\u3002<\/p>\n\n\n\n
Society\uff08\u793e\u4f1a\u7684\u8981\u56e0\uff09<\/strong><\/h4>\n\n\n\n\u4eba\u53e3\u5bc6\u5ea6\u3001\u9ad8\u9f62\u5316\u3001\u5c11\u5b50\u5316\u3001\u4e8b\u4ef6\u3001\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u610f\u8b58\u306e\u5909\u5316\u306a\u3069\u3092\u6307\u3059\u9805\u76ee\u3002\u58f2\u308a\u4e0a\u3052\u306e\u6839\u5e79\u3092\u306a\u3059\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3067\u3059\u3002<\/p>\n\n\n\n
Technology\uff08\u6280\u8853\u7684\u8981\u56e0\uff09<\/strong><\/h4>\n\n\n\n\u65b0\u6280\u8853\u306e\u958b\u767a\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3001\u7279\u8a31\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u751f\u7523\u3001\u5546\u54c1\u958b\u767a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3063\u305f\u6280\u8853\u7684\u306a\u5909\u5316\u304cTechnology\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u5e02\u5834\u7af6\u4e89\u306eKSF\uff08Key Success Factor\uff1d\u4e8b\u696d\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u5fc5\u8981\u6761\u4ef6\uff09\u3092\u5909\u3048\u308b\u8981\u56e0\u3067\u3059\u3002<\/p>\n\n\n\n
\u4e0a\u8a18\u306e\u300cPEST\u300d\u306bEnvironmental factors\uff08\u74b0\u5883\u7684\u8981\u56e0\uff09\u3001Legal factors\uff08\u6cd5\u5f8b\u7684\u8981\u56e0\uff09\u3092\u52a0\u3048\u3066\u300cPESTEL\u5206\u6790\u300d\u3068\u79f0\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
PEST\u5206\u6790\u5b9f\u65bd\u306e\u969b\u306f\u3001\u5e02\u5834\u5909\u5316\u306b\u5bfe\u3057\u3066\u4eee\u8aac\u3092\u7acb\u3066\u3066\u691c\u8a3c\u3059\u308b\uff01<\/strong><\/h2>\n\n\n\n![\"PEST\u5206\u6790\u5b9f\u65bd\u306e\u969b\u306f\u3001\u5e02\u5834\u5909\u5316\u306b\u5bfe\u3057\u3066\u4eee\u8aac\u3092\u7acb\u3066\u3066\u691c\u8a3c\u3059\u308b\uff01\"](\"https:\/\/i0.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2020\/04\/1585701467.jpg?resize=780%2C410&ssl=1\")
<\/figure>\n\n\n\n\u6b21\u306b\u3001PEST\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
PEST\u5206\u6790\u5b9f\u65bd\u306e\u624b\u9806<\/strong><\/h3>\n\n\n\n\uff11\uff0ePEST\u5206\u6790\u306e\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h4>\n\n\n\nPEST\u5206\u6790\u306e\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u300c\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3059\u300d\u300c\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u30ea\u30b9\u30af\u3092\u898b\u3064\u3051\u51fa\u3059\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n
\u307e\u305a\u306f\u300c\u4f55\u306e\u305f\u3081\u306b\u5206\u6790\u3092\u884c\u3046\u306e\u304b\u300d\u3092\u3057\u3063\u304b\u308a\u3068\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
\uff12\uff0e\u5404\u9805\u76ee\u306e\u60c5\u5831\u3092\u6d17\u3044\u51fa\u3059<\/strong><\/h4>\n\n\n\nPolitics\uff08\u653f\u6cbb\u7684\u8981\u56e0\uff09\u3001Economy\uff08\u7d4c\u6e08\u7684\u8981\u56e0\uff09\u3001Society\uff08\u793e\u4f1a\u7684\u8981\u56e0\uff09\u3001Technology\uff08\u6280\u8853\u7684\u8981\u56e0\uff09\u306e4\u9805\u76ee\u3054\u3068\u306b\u81ea\u793e\u306b\u95a2\u9023\u306e\u3042\u308b\u60c5\u5831\u3092\u96c6\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
\u5b98\u516c\u5e81\u306e\u767d\u66f8\u3001\u5e02\u5834\u8abf\u67fb\u306e\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u56e3\u4f53\u3084\u5b66\u4f1a\u306b\u3088\u308b\u8cc7\u6599\u306a\u3069\u304c\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
PEST\u5206\u6790\u306b\u53d6\u308a\u7d44\u3080\u969b\u306f\u3001\u5e02\u5834\u306e\u73fe\u72b6\u3092\u8abf\u67fb\u3057\u3064\u3064\u3001\u5c06\u6765\u8d77\u3053\u308a\u3046\u308b\u5909\u5316\u3092\u8003\u5bdf\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3002<\/p>\n\n\n\n
\u305d\u306e\u305f\u3081\u3001\u5358\u306b\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u5909\u5316\u306b\u5bfe\u3057\u3066\u4eee\u8aac\u3092\u7acb\u3066\u3001\u96c6\u3081\u305f\u60c5\u5831\u3092\u5143\u306b\u691c\u8a3c\u3057\u3066\u3044\u304f\u65b9\u6cd5\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n
\uff13\uff0e\u300c\u6a5f\u4f1a\u300d\u3068\u300c\u8105\u5a01\u300d\u306b\u5206\u3051\u3066\u691c\u8a3c\u3059\u308b<\/strong><\/h4>\n\n\n\n2\u3067\u96c6\u3081\u305f\u60c5\u5831\u3092\u3001\u3055\u3089\u306b\u4e0b\u8a18\u306e2\u3064\u306b\u5206\u3051\u3066\u691c\u8a3c\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
\u30fb\u6a5f\u4f1a\uff1d\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3068\u306a\u308a\u3046\u308b\u8981\u56e0
\u30fb\u8105\u5a01\uff1d\u81ea\u793e\u306b\u3068\u3063\u3066\u5371\u967a\u6027\u306e\u9ad8\u3044\u8981\u56e0<\/strong><\/p>\n\n\n\n\u3057\u304b\u3057\u3001\u898b\u65b9\u3084\u89e3\u91c8\u3092\u5909\u3048\u308c\u3070\u3001\u3069\u3093\u306a\u6761\u4ef6\u3082\u300c\u6a5f\u4f1a\u300d\u306b\u3082\u300c\u8105\u5a01\u300d\u306b\u3082\u306a\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
\u300c\u8105\u5a01\u3092\u6a5f\u4f1a\u306b\u5909\u3048\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u304b\u300d\u3068\u3044\u3063\u305f\u8996\u70b9\u3067\u60c5\u5831\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
\uff14\uff0e\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b<\/strong><\/h4>\n\n\n\n3\u3067\u300c\u6a5f\u4f1a\u300d\u3068\u300c\u8105\u5a01\u300d\u306b\u5206\u985e\u3057\u305f\u30de\u30af\u30ed\u74b0\u5883\u306e\u5909\u5316\u306b\u3064\u3044\u3066\u3001\u91cd\u8981\u6027\u3084\u7dca\u6025\u6027\u3092\u8a55\u4fa1\u3057\u3066\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u3066\u3044\u304d\u307e\u3059\u3002\u672a\u6765\u306e\u5909\u5316\u3092\u4e88\u6e2c\u3057\u305f\u308a\u3001\u5916\u90e8\u74b0\u5883\u3067\u3042\u308b\u30de\u30af\u30ed\u74b0\u5883\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3082\u306e\u306e\u3001\u4e00\u9023\u306e\u5206\u6790\u3092\u751f\u304b\u3059\u3053\u3068\u3067\u3001\u3088\u308a\u78ba\u5ea6\u306e\u9ad8\u3044\u4e8b\u696d\u6226\u7565\u3092\u7df4\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
\u5206\u6790\u3092\u884c\u3046\u969b\u3001\u6ce8\u610f\u3057\u3066\u304a\u304d\u305f\u3044\u306e\u304cPEST\u5206\u6790\u306f\u305d\u306e\u7279\u6027\u4e0a\u3001\u4e2d\u9577\u671f\u7684\u306a\u4e8b\u696d\u6226\u7565\u7b56\u5b9a\u306b\u5411\u3044\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n\n\n\n
\u4f8b\u3048\u3070\u3001\u307b\u3093\u306e\u6570\u304b\u6708\u3067\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u3001\u6280\u8853\u306e\u5206\u91ce\u3067\u6025\u6fc0\u306a\u5909\u9769\u304c\u8d77\u3053\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u7a00\u306a\u305f\u3081\u3001\u77ed\u671f\u7684\u306b\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u3068\u3044\u3046\u3068\u304d\u306b\u306f\u3042\u307e\u308a\u5f79\u7acb\u3061\u307e\u305b\u3093\u3002<\/p>\n\n\n\n
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PEST\u5206\u6790\u3067\u5f97\u3089\u308c\u308b\u60c5\u5831\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5927\u524d\u63d0\u306b\uff01<\/strong><\/h2>\n\n\n\nPEST\u5206\u6790\u306f\u3001\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3084\u4e8b\u5b9f\u304b\u3089\u81ea\u793e\u306e\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u5c0e\u304d\u51fa\u3057\u3001\u4e8b\u696d\u6226\u7565\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n
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PEST\u5206\u6790\u5b9f\u65bd\u306e\u969b\u306f\u3001\u5e02\u5834\u5909\u5316\u306b\u5bfe\u3057\u3066\u4eee\u8aac\u3092\u7acb\u3066\u3066\u691c\u8a3c\u3059\u308b\uff01<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\n\u6b21\u306b\u3001PEST\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
PEST\u5206\u6790\u5b9f\u65bd\u306e\u624b\u9806<\/strong><\/h3>\n\n\n\n\uff11\uff0ePEST\u5206\u6790\u306e\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h4>\n\n\n\nPEST\u5206\u6790\u306e\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u300c\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3059\u300d\u300c\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u30ea\u30b9\u30af\u3092\u898b\u3064\u3051\u51fa\u3059\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n
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\uff12\uff0e\u5404\u9805\u76ee\u306e\u60c5\u5831\u3092\u6d17\u3044\u51fa\u3059<\/strong><\/h4>\n\n\n\nPolitics\uff08\u653f\u6cbb\u7684\u8981\u56e0\uff09\u3001Economy\uff08\u7d4c\u6e08\u7684\u8981\u56e0\uff09\u3001Society\uff08\u793e\u4f1a\u7684\u8981\u56e0\uff09\u3001Technology\uff08\u6280\u8853\u7684\u8981\u56e0\uff09\u306e4\u9805\u76ee\u3054\u3068\u306b\u81ea\u793e\u306b\u95a2\u9023\u306e\u3042\u308b\u60c5\u5831\u3092\u96c6\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
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PEST\u5206\u6790\u3067\u5f97\u3089\u308c\u308b\u60c5\u5831\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5927\u524d\u63d0\u306b\uff01<\/strong><\/h2>\n\n\n\nPEST\u5206\u6790\u306f\u3001\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3084\u4e8b\u5b9f\u304b\u3089\u81ea\u793e\u306e\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u5c0e\u304d\u51fa\u3057\u3001\u4e8b\u696d\u6226\u7565\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n
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