{"id":389,"date":"2020-03-06T18:30:00","date_gmt":"2020-03-06T09:30:00","guid":{"rendered":"https:\/\/www.digimation.co.jp\/blog\/?p=389"},"modified":"2023-06-20T10:41:05","modified_gmt":"2023-06-20T01:41:05","slug":"cpc%e8%aa%b2%e9%87%91%e3%81%a8cpm%e8%aa%b2%e9%87%91%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%83%bb%e3%83%87%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88","status":"publish","type":"post","link":"https:\/\/www.digimation.co.jp\/blog\/advertising\/389\/","title":{"rendered":"CPC\u8ab2\u91d1\u3068CPM\u8ab2\u91d1\u306e\u9055\u3044\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u30c1\u30a7\u30c3\u30af\uff01"},"content":{"rendered":"\n

Web\u5e83\u544a\u306e\u4ee3\u8868\u7684\u306a\u8ab2\u91d1\u65b9\u6cd5\u3067\u3042\u308b\u300cCPC\u8ab2\u91d1\u300d\u3068\u300cCPM\u8ab2\u91d1\u300d\u3002\u4e21\u8005\u306e\u7279\u5fb4\u3084\u5411\u304d\u4e0d\u5411\u304d\u3092\u3057\u3063\u304b\u308a\u3068\u8e0f\u307e\u3048\u305f\u4e0a\u3067\u6d3b\u7528\u3059\u308c\u3070\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\u300cCPC\u8ab2\u91d1\u300d\u3068\u300cCPM\u8ab2\u91d1\u300d\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5408\u308f\u305b\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 <\/p>\n\n\n\n

\n
\u7121\u6599\u76f8\u8ac7\u3059\u308b<\/span><\/a><\/div>\n<\/div>\n\n\n\n

\u300cCPC\u8ab2\u91d1\u300d\u3068\u300cCPM\u8ab2\u91d1\u300d\u3068\u306f\uff1f\u3069\u3061\u3089\u306e\u8ab2\u91d1\u65b9\u6cd5\u304c\u52b9\u679c\u7684\uff1f<\/strong><\/h2>\n\n\n\n

Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306a\u3089\u300cCPC\u8ab2\u91d1\u300d\u3068\u300cCPM\u8ab2\u91d1\u300d\u3068\u3044\u3046\u7528\u8a9e\u3092\u4e00\u5ea6\u306f\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3057\u304b\u3057\u3001\u6df7\u540c\u3055\u308c\u304c\u3061\u306a\u4e21\u8005\u306f\u305d\u308c\u305e\u308c\u9055\u3063\u305f\u7279\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

CPC\u8ab2\u91d1\uff08\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\uff09<\/strong><\/h3>\n\n\n\n

\u203b\u8a08\u7b97\u65b9\u6cd5\uff1aCPC\uff1d\u30b3\u30b9\u30c8\u00f7\u30af\u30ea\u30c3\u30af\u6570<\/p>\n\n\n\n

\u300cCPC\uff08Cost Per Click\uff09\u300d\u3068\u3044\u3046\u540d\u79f0\u306e\u901a\u308a\u3001\u51fa\u5411\u3057\u305f\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5ea6\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u8ab2\u91d1\u65b9\u5f0f\u3002\u5e83\u544a\u304c\u8868\u793a\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u3055\u308c\u308b\u3060\u3051\u3067\u306f\u8cbb\u7528\u304c\u304b\u304b\u3089\u305a\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u30ea\u30f3\u30af\u5148\u306e\u30da\u30fc\u30b8\u306b\u30b8\u30e3\u30f3\u30d7\u3057\u305f\u6642\u70b9\u3067\u521d\u3081\u3066\u5e83\u544a\u8cbb\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u4e3b\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a>\u306a\u3069\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

CPM\u8ab2\u91d1\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\uff09<\/strong><\/h3>\n\n\n\n

\u203b\u8a08\u7b97\u65b9\u6cd5\uff1aCPM\uff1d\u30b3\u30b9\u30c8\u00f7\u8868\u793a\u56de\u6570\u00d71,000<\/p>\n\n\n\n

CPM\u3068\u306f\u300cCost Per Mille\u300d\u306e\u7565\u30021,000\u3092\u610f\u5473\u3059\u308b\u300cMille\u300d\u306e\u901a\u308a\u3001\u51fa\u5411\u3057\u305f\u5e83\u544a\u304c\u30011,000\u56de\u8868\u793a\u3055\u308c\u308b\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u305f\u3073\u306b\u5e83\u544a\u8cbb\u3092\u652f\u6255\u3046\u8ab2\u91d1\u65b9\u5f0f\u3067\u3059\u3002
DSP\u5e83\u544a<\/a>\u3084SNS\u5e83\u544a<\/a>\u306a\u3069\u3092\u4e2d\u5fc3\u306b\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

CPM\u8ab2\u91d1\u3068CPC\u8ab2\u91d1\u3001\u3069\u3061\u3089\u306e\u8ab2\u91d1\u65b9\u6cd5\u306b\u3059\u308b\u304b\u8ff7\u3063\u305f\u3068\u304d\u306f\u300c\u5e83\u544a\u51fa\u7a3f\u306e\u76ee\u7684\u300d\u300c\u5e83\u544a\u8cbb\u7528\u300d\u3068\u3044\u3063\u305f2\u3064\u306e\u89b3\u70b9\u304b\u3089\u691c\u8a0e\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305a\u3001\u5e83\u544a\u51fa\u7a3f\u306e\u76ee\u7684\u304c\u300c\u8ca9\u58f2\u300d\u306e\u5834\u5408\u306a\u3089\u3001\u30af\u30ea\u30c3\u30af\u6570\u304c\u6700\u5927\u306b\u306a\u308b\u3088\u3046\u914d\u4fe1\u3055\u308c\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044CPC\u8ab2\u91d1\u304c\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u65b0\u5546\u54c1\u767a\u58f2\u306a\u3069\u3067\u51fa\u7a3f\u76ee\u7684\u304c\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u898b\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u306a\u3089\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u6700\u5927\u306b\u306a\u308b\u3088\u3046\u914d\u4fe1\u3055\u308c\u308bCPM\u8ab2\u91d1\u304c\u6700\u9069\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u5e83\u544a\u306e\u30b3\u30b9\u30c8\u9762\u304b\u3089\u8ab2\u91d1\u65b9\u6cd5\u3092\u8003\u3048\u308b\u3068\u304d\u306f\u3001CPM\u8ab2\u91d1\u304c1,000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b\u8ab2\u91d1\u3055\u308c\u308b\u305f\u3081\u300c\u30af\u30ea\u30c3\u30af\u73870.1\uff05\u300d\u304c\u5224\u65ad\u306e\u57fa\u6e96\u306b\u306a\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u73870.1\uff05\u4ee5\u4e0b\u306fCPC\u8ab2\u91d1\u30010.1\uff05\u4ee5\u4e0a\u306a\u3089CPM\u8ab2\u91d1\u3092\u9078\u3076\u3068\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u4f8b\u3092\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\uff08\u4f8b\uff09\u3044\u305a\u308c\u3082\u5358\u4fa1100\u5186\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f310,000\u3068\u3059\u308b<\/p>\n\n\n\n

\u30af\u30ea\u30c3\u30af\u73870.1\uff05\u4ee5\u4e0b\uff080.05\uff05\uff09\u306e\u5834\u5408<\/strong><\/h4>\n\n\n\n

\u30fbCPC\u8ab2\u91d1<\/strong>
10,000\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u00d70.0005\u00d7100\u5186\uff1d500\u5186<\/p>\n\n\n\n

\u30fbCPM\u8ab2\u91d1<\/strong>
10,000\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u00f71,000\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u00d7100\u5186\uff1d1,000\u5186<\/p>\n\n\n\n

\u4e0a\u8a18\u306e\u901a\u308a\u3001CPC\u8ab2\u91d1\u306e\u65b9\u304c\u5b89\u4fa1\u3067\u3059\u3002<\/p>\n\n\n\n

\u30af\u30ea\u30c3\u30af\u73870.1\uff05\u4ee5\u4e0a\uff080.5\uff05\uff09\u306e\u5834\u5408<\/strong><\/h4>\n\n\n\n

\u30fbCPC\u8ab2\u91d1<\/strong>
\n10,000\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u00d70.005\u00d7100\u5186\uff1d5,000\u5186<\/p>\n\n\n\n

\u30fbCPM\u8ab2\u91d1<\/strong>
\n10,000\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u00f71,000\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u00d7100\u5186\uff1d1,000\u5186<\/p>\n\n\n\n

\u4e0a\u8a18\u306e\u901a\u308a\u3001CPM\u8ab2\u91d1\u306e\u65b9\u304c\u5b89\u4fa1\u3068\u3044\u3046\u7d50\u679c\u306b\u3002<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u5e83\u544a\u306e\u76ee\u7684\u3084\u8cbb\u7528\u9762\u304b\u3089\u691c\u8a0e\u3059\u308c\u3070\u3001\u3069\u3061\u3089\u306e\u8ab2\u91d1\u65b9\u6cd5\u304c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5411\u3044\u3066\u3044\u308b\u306e\u304b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001CPC\u8ab2\u91d1\u3068CPM\u8ab2\u91d1\u306b\u306f\u305d\u308c\u305e\u308c\u30e1\u30ea\u30c3\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3002\u7d9a\u3044\u3066\u306f\u3001\u51fa\u7a3f\u6642\u306b\u6ce8\u610f\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u3068\u3082\u306b\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n
\u8cbb\u7528\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u7121\u6599\u3067\u3054\u63d0\u793a\u81f4\u3057\u307e\u3059\uff01\u2192\u2192\u2192<\/a><\/div>\n<\/div>\n\n\n\n

CPC<\/strong>\u8ab2\u91d1\u3068CPM\u8ab2\u91d1\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u51fa\u7a3f\u6642\u306e\u6ce8\u610f\u70b9<\/strong><\/h2>\n\n\n\n
\"CPC\u8ab2\u91d1\u3068CPM\u8ab2\u91d1\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u51fa\u7a3f\u6642\u306e\u6ce8\u610f\u70b9\"<\/figure>\n\n\n\n

CPC\u8ab2\u91d1\u3068CPM\u8ab2\u91d1\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002 <\/p>\n\n\n\n

CPC\u8ab2\u91d1\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h3>\n\n\n\n

\u30fb\u5165\u672d\u5358\u4fa1\u6b21\u7b2c\u3067\u6700\u5927\u306e\u30af\u30ea\u30c3\u30af\u6570\u304c\u60f3\u5b9a\u3067\u304d\u308b\u305f\u3081\u30b7\u30e5\u30df\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u7d44\u307f\u3084\u3059\u3044<\/p>\n\n\n\n

\u30fb\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u9650\u308a\u3001\u4f55\u56de\u8868\u793a\u3057\u3066\u3082\u6599\u91d1\u304c\u767a\u751f\u3057\u306a\u3044<\/p>\n\n\n\n

\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u660e\u78ba<\/p>\n\n\n\n

CPC\u8ab2\u91d1\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/h3>\n\n\n\n

\u30fb\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u308b\u3068\u8cbb\u7528\u304c\u9ad8\u984d\u306b<\/p>\n\n\n\n

\u30fb\u5e83\u544a\u5185\u5bb9\u306b\u3088\u3063\u3066\u306f\u914d\u4fe1\u6570\u304c\u5897\u3048\u306a\u3044<\/p>\n\n\n\n

\u30fb\u7af6\u5408\u304c\u591a\u3044\u5206\u91ce\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u3067\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u9ad8\u304f\u306a\u308b<\/p>\n\n\n\n

\u30fb\u8aa4\u30af\u30ea\u30c3\u30af\u306e\u591a\u3044\u30b9\u30de\u30db\u3084\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u3082<\/p>\n\n\n\n

CPM\u8ab2\u91d1\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h3>\n\n\n\n

\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u6700\u5927\u306b\u306a\u308b\u3088\u3046\u914d\u4fe1\u3055\u308c\u308b\u305f\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308a\u3084\u3059\u3044<\/p>\n\n\n\n

\u30fb\u5e38\u306b\u4e00\u5b9a\u6599\u91d1\u306a\u306e\u3067\u4e88\u7b97\u7ba1\u7406\u304c\u5bb9\u6613<\/p>\n\n\n\n

\u30fb\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u3063\u3066\u3082\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3066\u904b\u7528\u3067\u304d\u308b<\/p>\n\n\n\n

\u30fb\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u304c\u9ad8\u3044\u307b\u3069\u5358\u4fa1\u304c\u5272\u5b89\u306b<\/p>\n\n\n\n

CPM\u8ab2\u91d1\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/h3>\n\n\n\n

\u30fb\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u304f\u3066\u3082\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/p>\n\n\n\n

\u30fb\u5e83\u544a\u7d20\u6750\u306b\u3088\u3063\u3066\u306f\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3068\u306a\u308b\u6050\u308c\u3082<\/p>\n\n\n\n

\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u308f\u304b\u308a\u306b\u304f\u3044<\/p>\n\n\n\n

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