{"id":3834,"date":"2023-09-13T09:22:35","date_gmt":"2023-09-13T00:22:35","guid":{"rendered":"https:\/\/www.digimation.co.jp\/blog\/?p=3834"},"modified":"2023-09-13T09:24:14","modified_gmt":"2023-09-13T00:24:14","slug":"knowledge%e9%80%b1%e5%88%8a%e5%8f%b7-no-33","status":"publish","type":"post","link":"https:\/\/www.digimation.co.jp\/blog\/advertising\/3834\/","title":{"rendered":"KnowleDge\u9031\u520a\u53f7 No.33"},"content":{"rendered":"\n

KnowleDge\u9031\u520a\u53f7\u3067\u306f\u3001\u5e83\u544a\u696d\u754c\u306e\u5909\u52d5\u3084\u5404\u5a92\u4f53\u306b\u95a2\u3059\u308b\u6d3b\u7528\u6cd5\u3084\u30cb\u30e5\u30fc\u30b9\u306b\u95a2\u3057\u3066\u306e\u3001\u65b0\u3057\u3044\u60c5\u5831\u3092\u7686\u69d8\u306b\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\uff082023\u5e748\u67089\u65e5\u6642\u70b9\uff09<\/p>\n\n\n\n

\u5e83\u544a\u30cb\u30e5\u30fc\u30b9<\/h2>\n\n\n\n

Yahoo!_\u691c\u7d22\u5e83\u544a<\/h3>\n\n\n\n

\u81ea\u52d5\u5165\u672d\u306e\u30b9\u30dd\u30c3\u30c8\u8abf\u6574 \u306b\u3064\u3044\u3066<\/h4>\n\n\n\n

\u6982\u8981<\/strong>
\u30bb\u30fc\u30eb\u3084\u65b0\u5546\u54c1\u306e\u767a\u58f2\u3001\u30c6\u30ec\u30d3CM\u653e\u9001\u306a\u3069\u77ed\u671f\u9593\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5927\u5e45\u306a\u5909\u52d5\u304c\u898b\u8fbc\u307e\u308c\u308b\u5834\u5408\u3001
\u7279\u5b9a\u306e\u81ea\u52d5\u5165\u672d\u30bf\u30a4\u30d7\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8abf\u6574\u304c\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u300c\u81ea\u52d5\u5165\u672d\u306e\u30b9\u30dd\u30c3\u30c8\u8abf\u6574\u300d\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5f15\u304d\u4e0a\u3052\u30fb\u5f15\u304d\u4e0b\u3052\u8a2d\u5b9a\u3092\u3059\u308b\u4e8b\u3067\u81ea\u52d5\u5165\u672d\u304c\u4e88\u6e2c\u3059\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8abf\u6574\u3057\u77ed\u671f\u9593\u306e\u5909\u52d5\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u53c2\u7167URL\u3000https:\/\/ads-promo.yahoo.co.jp\/support\/release\/30430763.html<\/a><\/p>\n\n\n\n

\u5165\u672d\u6226\u7565\u6d3b\u7528\u30ac\u30a4\u30c9\u306e\u8cc7\u6599\u66f4\u65b0<\/h4>\n\n\n\n

\u4ee5\u524d\u3088\u308a\u5c55\u958b\u3057\u3066\u3044\u305f\u300c\u81ea\u52d5\u5165\u672d\u6d3b\u7528\u30ac\u30a4\u30c9\u300d\u306f\u300c\u5165\u672d\u6226\u7565\u6d3b\u7528\u30ac\u30a4\u30c9\uff08\u5c0e\u5165\uff5e\u904b\u7528\u6539\u5584\uff09\u300d\u3078\u30bf\u30a4\u30c8\u30eb\u5909\u66f4\u3002
\u76f4\u8fd1\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u5165\u672d\u6226\u7565\u306e\u8868\u8a18\u5909\u66f4\u306e\u5185\u5bb9\u3084\u3001\u62e1\u5f35\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u5185\u5bb9\u3092\u8ffd\u52a0\u3002<\/p>\n\n\n\n

TikTok<\/h3>\n\n\n\n

Web VBO\uff08\u30d0\u30ea\u30e5\u30fc\u6700\u9069\u5316\uff09\u3067CBO\u304c\u4e00\u822c\u5229\u7528\u53ef\u80fd\u306b\u306a\u308b\u4e88\u5b9a<\/h4>\n\n\n\n

\u6a5f\u80fd<\/strong>
Web VBO\u3067CBO\u304c\u6bb5\u968e\u7684\u306b\u4e00\u822c\u5229\u7528\u53ef\u80fd\u306b\u306a\u308b\u4e88\u5b9a\u3002
\u5165\u672d\u30bf\u30a4\u30d7\u306f\u5165\u672d\u5358\u4fa1\u3092\u8a2d\u5b9a\u3057\u306a\u3044”Highest Value”\u306e\u307f\u304c\u5229\u7528\u53ef\u80fd\u3002
\u203b\u901a\u5e38\u306eVBO\u3067\u306fminROAS\uff08ROAS\u306e\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306eROAS\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u914d\u4fe1\u3059\u308b\uff09\u3068
Highest Value\uff08\u8a2d\u5b9a\u3055\u308c\u305f\u4e88\u7b97\u3092\u6d88\u5316\u3057\u306a\u304c\u3089\u3001\u6700\u3082ROAS\u3092\u9ad8\u3081\u308b\uff09\u306e2\u3064\u304c\u3042\u308b\u3002

VBO\u3068\u306f\uff1f<\/strong>
\u30d0\u30ea\u30e5\u30fc\u6700\u9069\u5316\uff08VBO : Value Based Optimization\uff09
\u5e83\u544a\u4e3b\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u53ef\u80fd\u306a\u9650\u308a\u8ab2\u91d1\u89b3\u70b9\u3067\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002

CBO\u3068\u306f\uff1f<\/strong>
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e88\u7b97\u6700\u9069\u5316\uff08CBO\uff1aCampaign Budget Optimization\uff09
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u914d\u4e0b\u306e\u5168\u3066\u306e\u5e83\u544a\u30bb\u30c3\u30c8\u4e88\u7b97\u3092\u81ea\u52d5\u7684\u306b\u7ba1\u7406\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u3068\u3057\u3066\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6700\u5927\u5316\u3092\u3059\u308b\u6a5f\u80fd\u3002<\/p>\n\n\n\n

\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\u300c\u30ea\u30fc\u30c1\u300d\u306b\u304a\u3044\u3066FQ\u30ad\u30e3\u30c3\u30d7\u304c\u3088\u308a\u67d4\u8edf\u306b<\/h4>\n\n\n\n

\u4e0b\u9650\u30fb\u4e0a\u9650\u304c\u3088\u308a\u67d4\u8edf\u306b\u8a2d\u5b9a\u53ef\u80fd\u306b\u3002

\u6982\u8981<\/strong>
Before<\/strong>
\u30fb\u6700\u4f4e\u8a2d\u5b9a\uff1a1\u56de\/14\u65e5
\u30fb\u6700\u5927\u8a2d\u5b9a: 3\u56de\/1\u65e5

After<\/strong>
\u30fb\u6700\u4f4e\u8a2d\u5b9a\uff1a1\u56de\/30\u65e5
\u30fb\u6700\u5927\u8a2d\u5b9a: 1000\u56de\/1\u65e5<\/p>\n\n\n\n

\u30a4\u30d9\u30f3\u30c8API\u306e\u9023\u643a\u624b\u6cd5\u304c\u8ffd\u52a0<\/h4>\n\n\n\n

\u6a5f\u80fd<\/strong>
\u30a4\u30d9\u30f3\u30c8API\u306e\u9023\u643a\u624b\u6cd5\u306e1\u3064\u3068\u3057\u3066\u3001Google Tag ManagerServer Side Template\uff08\u901a\u79f0sGTM\uff09\u304c\u5229\u7528\u53ef\u80fd\u306b\u3002
\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30b0\u7ba1\u7406\u3067GTM\uff08Google Tag Manager\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3088\u308a\u7c21\u5358\u306b\u30a4\u30d9\u30f3\u30c8API\u304c\u5b9f\u88c5\u53ef\u80fd\u3002<\/p>\n\n\n\n

\u5bfe\u8c61<\/strong>
sGTM\u5c0e\u5165\u6e08\u307f\u306e\u304a\u5ba2\u69d8
\u203bsGTM\u306e\u5c0e\u5165\u30fb\u7ba1\u7406\u306b\u306f\u6280\u8853\u7684\u306a\u77e5\u898b\u304c\u5fc5\u8981\u304b\u3064\u7ba1\u7406\u5de5\u6570\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

KnowleDge\u9031\u520a\u53f7\u3067\u306f\u3001\u5e83\u544a\u696d\u754c\u306e\u5909\u52d5\u3084\u5404\u5a92\u4f53\u306b\u95a2\u3059\u308b\u6d3b\u7528\u6cd5\u3084\u30cb\u30e5\u30fc\u30b9\u306b\u95a2\u3057\u3066\u306e\u3001\u65b0\u3057\u3044\u60c5\u5831\u3092\u7686\u69d8\u306b\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\uff082023\u5e748\u67089\u65e5\u6642\u70b9\uff09 \u5e83\u544a\u30cb\u30e5\u30fc\u30b9 Yahoo!_\u691c\u7d22\u5e83\u544a \u81ea\u52d5\u5165\u672d\u306e\u30b9\u30dd\u30c3\u30c8\u8abf\u6574 \u306b\u3064\u3044\u3066 […]<\/p>\n","protected":false},"author":19,"featured_media":3036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[285,281],"acf":[],"views":2862,"author_meta":{"display_name":"\u6674\u90ce\u9ed2\u7530","author_link":"https:\/\/www.digimation.co.jp\/blog\/author\/h-kuroda\/"},"featured_img":"https:\/\/i0.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/05\/1685344996.png?fit=780%2C410&ssl=1","jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/05\/1685344996.png?fit=780%2C410&ssl=1","jetpack_publicize_connections":[],"coauthors":[],"tax_additional":{"categories":{"linked":["\u5e83\u544a<\/a>"],"unlinked":["\u5e83\u544a<\/span>"]},"tags":{"linked":["TikTok\u5e83\u544a<\/a>","Yahoo!\u5e83\u544a<\/a>"],"unlinked":["TikTok\u5e83\u544a<\/span>","Yahoo!\u5e83\u544a<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3\u5e74 ago","modified":"Updated 3\u5e74 ago"},"absolute_dates":{"created":"Posted on 2023\u5e749\u670813\u65e5","modified":"Updated on 2023\u5e749\u670813\u65e5"},"absolute_dates_time":{"created":"Posted on 2023\u5e749\u670813\u65e5 9:22 AM","modified":"Updated on 2023\u5e749\u670813\u65e5 9:24 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