{"id":3829,"date":"2023-09-13T09:21:57","date_gmt":"2023-09-13T00:21:57","guid":{"rendered":"https:\/\/www.digimation.co.jp\/blog\/?p=3829"},"modified":"2023-09-13T11:50:59","modified_gmt":"2023-09-13T02:50:59","slug":"knowledge%e9%80%b1%e5%88%8a%e5%8f%b7%e3%80%80no-32","status":"publish","type":"post","link":"https:\/\/www.digimation.co.jp\/blog\/advertising\/3829\/","title":{"rendered":"KnowleDge\u9031\u520a\u53f7\u3000No.32"},"content":{"rendered":"\n<p>KnowleDge\u9031\u520a\u53f7\u3067\u306f\u3001\u5e83\u544a\u696d\u754c\u306e\u5909\u52d5\u3084\u5404\u5a92\u4f53\u306b\u95a2\u3059\u308b\u6d3b\u7528\u6cd5\u3084\u30cb\u30e5\u30fc\u30b9\u306b\u95a2\u3057\u3066\u306e\u3001\u65b0\u3057\u3044\u60c5\u5831\u3092\u7686\u69d8\u306b\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\uff082023\u5e748\u67082\u65e5\u6642\u70b9\uff09<\/p>\n\n\n\n<h2>\u696d\u754c\u30cb\u30e5\u30fc\u30b9<\/h2>\n\n\n\n<h3>Google<\/h3>\n\n\n\n<h4>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790\u306b\u304a\u3051\u308b\u52b9\u679c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3054\u7d39\u4ecb<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"512\" height=\"181\" src=\"https:\/\/i2.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/08\/1690963306.png?resize=512%2C181&#038;ssl=1\" alt=\"\" class=\"wp-image-3831\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p><strong>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\uff08\u77ed\u671f\u7684\uff09<\/strong><br>\u691c\u7d22\u5e83\u544a\u3084Youtube\u5e83\u544a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u3092\u5206\u6790\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><strong>\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u6e2c\u5b9a\uff08\u4e2d\u9577\u671f\u7684\uff09<\/strong><br>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u88dc\u5b8c\u3057\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u30ec\u30d9\u30eb\u3092\u5f15\u304d\u4e0a\u3052\u308b\u624b\u6cd5\u306e\u4e00\u3064\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306b\u304a\u3051\u308b\u52d5\u753b\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e3b\u306a\u65b9\u6cd5\u3067\u3059\u3002<br>\u5e83\u544a\u306b\u3088\u308bKPI\u306e\u30ea\u30d5\u30c8\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br><strong>MMM\uff08\u77ed\u671f~\u9577\u671f\u7684\uff09<\/strong><br>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u65b9\u6cd5\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306b\u304a\u3051\u308bYoutube\u5e83\u544a\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u65b9\u6cd5\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u6a2a\u65ad\u3057\u305f\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u904e\u53bb\u306e\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3067\u304d\u3001\u4eca\u5f8c\u306e\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306e\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306b\u5411\u3051\u305f\u52d5\u753b\u5e83\u544a\u306e\u6226\u7565\u3092\u9069\u7528\u3057\u3001\u77ed\u671f\u30fb\u9577\u671f\u3068\u3082\u306b\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3092\u63a1\u7528\u3059\u308c\u3070\u7d99\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2>\u5e83\u544a\u30cb\u30e5\u30fc\u30b9<\/h2>\n\n\n\n<h3>Yahoo<\/h3>\n\n\n\n<h4>\u691c\u7d22\u5e83\u544a\u3000\uff12\uff10\uff12\uff13Q2\u30ed\u30fc\u30c9\u30de\u30c3\u30d7<\/h4>\n\n\n\n<p><strong>\u81ea\u52d5\u5165\u672d\u306e\u30b9\u30dd\u30c3\u30c8\u8abf\u6574\u3092\u3054\u7d39\u4ecb<\/strong><\/p>\n\n\n\n<p>\u691c\u7d22\u5e83\u544a\u306b\u304a\u3044\u3066\u3001\u81ea\u52d5\u5165\u672d\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u30921\u9031\u9593\u524d\u5f8c\u306e\u77ed\u671f\u9593\u3067\u8abf\u6574\u3067\u304d\u308b\u300c\u81ea\u52d5\u5165\u672d\u306e\u30b9\u30dd\u30c3\u30c8\u8abf\u6574\u300d\u6a5f\u80fd\u304c\uff12\uff10\uff12\uff13\u5e74\uff18\u6708\uff12\uff13\u65e5\uff08\u5909\u52d5\u3042\u308a\uff09\u306b\u5b9f\u65bd\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002\u81ea\u52d5\u5165\u672d\u3067\u306f\u3001\u672c\u6765\u904e\u53bb\uff11\u304b\u6708\u307b\u3069\u306e\u9593\u306b\u767a\u751f\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u52a0\u5473\u3057\u3066\u5165\u672d\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u30bb\u30fc\u30eb\u3084\u8ca9\u4fc3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u77ed\u671f\u9593\u3067\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u5834\u5408\u3001\u81ea\u52d5\u5165\u672d\u306e\u52b9\u679c\u304c\u6e1b\u5c11\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<br><br>\u30b9\u30dd\u30c3\u30c8\u8abf\u6574\u306f\u305d\u306e\u3088\u3046\u306a\u5909\u52d5\u306b\u5bfe\u5fdc\u3057\u3001\u77ed\u671f\u9593\uff08\u30bb\u30fc\u30eb\u7b49\uff09\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u81ea\u52d5\u5165\u672d\u304c\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08\u904b\u7528\u578b\uff09_SKAdNetwork\u8a08\u6e2c\u5bfe\u5fdc\u958b\u59cb\u306b\u3064\u3044\u3066<\/h4>\n\n\n\n<p>IOS\u30a2\u30d7\u30ea\u306eSKAdNetwork\u8a08\u6e2c\u306b\u304a\u3044\u3066\u3001SKA\uff44Network for Web Ads\u306b\u5bfe\u5fdc\u304c\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<br><br><strong>SKA\uff44Network\u3068\u306f<\/strong><br>iOS\u30a2\u30d7\u30ea\u3067\u5b9f\u65bd\u3055\u308c\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3057\u3066\u3001Apple\u304c\u63d0\u4f9b\u3059\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u91cd\u8996\u3057\u305f\uff08\u5e83\u544a\u8b58\u5225ID\u3092\u4f7f\u308f\u305a\u306b\u3069\u306e\u5a92\u4f53\u30fb\u30a2\u30d7\u30ea\u304b\u3089\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u304b\u3092\u8a08\u6e2c\u3067\u304d\u308b\uff09\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<br><br><strong>SKA\uff44Network for Ads\u3068\u306f<\/strong><br>web\u63b2\u8f09\u9762\u306e\u30a2\u30d7\u30ea\u8a34\u6c42\u306b\u5bfe\u5fdc\u3059\u308bSKAdNetwork\u306e\u3053\u3068\u3067\u3059\u3002<br><br><strong>\u6982\u8981<\/strong><br>\u30a2\u30d7\u30ea\u8a34\u6c42\u76ee\u7684\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3066\u5229\u7528\u3067\u304d\u308bSKA\uff44Network\u8a08\u6e2c\u304c\u3001web\u63b2\u8f09\u9762\u306e\u30a2\u30d7\u30ea\u8a34\u6c42\u5e83\u544a\u3067\u3082\u5229\u7528\u53ef\u80fd\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u53ef\u80fd\uff09\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3>Meta<\/h3>\n\n\n\n<h4>Meta AI\u306e\u65b0\u30e2\u30c7\u30eb\u300cSegment Anything model\uff08SAM\uff09\u300d\u306e\u3054\u7d39\u4ecb<\/h4>\n\n\n\n<p>\u5199\u771f\u3084\u52d5\u753b\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\uff08\u7d20\u6750\uff09\u3067\u3082\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff08\u5207\u308a\u629c\u304d\uff09\u3067\u304d\u308bSegment Anything model\uff08SAM\uff09\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"631\" src=\"https:\/\/i1.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/08\/1692686931.png?resize=1024%2C631&#038;ssl=1\" alt=\"\" class=\"wp-image-3845\" srcset=\"https:\/\/i1.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/08\/1692686931.png?resize=1024%2C631&amp;ssl=1 1024w, https:\/\/i1.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/08\/1692686931.png?resize=780%2C481&amp;ssl=1 780w, https:\/\/i1.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/08\/1692686931.png?resize=768%2C473&amp;ssl=1 768w, https:\/\/i1.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/08\/1692686931.png?w=1060&amp;ssl=1 1060w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>\u53c2\u7167\uff1a\u3010\u8a73\u7d30\u30da\u30fc\u30b8\u3011\u3000<a href=\"https:\/\/segment-anything.com\/\">https:\/\/segment-anything.com\/<\/a><\/p>\n\n\n\n<h3>TikTok<\/h3>\n\n\n\n<h4>\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u7c21\u5358\u306b\u5236\u4f5c\u3067\u304d\u308b\u65b0\u6a5f\u80fd\u300c\u30c6\u30ad\u30b9\u30c8\u30e2\u30fc\u30c9\u300d<\/h4>\n\n\n\n<p>\u3053\u306e\u65b0\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u7269\u8a9e\u30fb\u8a69\u30fb\u6b4c\u8a5e\u30fb\u305d\u306e\u4ed6\u306e\u6587\u7ae0\u30fb\u6587\u5b57\u30b3\u30f3\u30c6\u30f3\u30c4\u3092TikTok\u3067\u6295\u7a3f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5e45\u3092\u3055\u3089\u306b\u5e83\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br>\u30c6\u30ad\u30b9\u30c8\u30e2\u30fc\u30c9\u306b\u3088\u308b\u30c6\u30ad\u30b9\u30c8\u3092\u3088\u308a\u5f15\u304d\u7acb\u3066\u308b\u6a5f\u80fd\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul><li>\u30b9\u30c6\u30c3\u30ab\u30fc\uff1a 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