\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3068\u3057\u3066WEB\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u5834\u5408BtoB\u30fbBtoC\u3001\u3069\u306e\u696d\u7a2e\u30fb\u696d\u754c\u306a\u3069\u3067\u3082CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u306f\u975e\u5e38\u306b\u91cd\u8981\u6307\u6a19\u3067\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
\u5b9f\u306fCPA\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u96e3\u3057\u3044\u3053\u3068\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
\u3057\u304b\u3057\u3001CPA\u3092\u8a2d\u5b9a\u3059\u308b\u4e0a\u3067\u3001LTV\uff08Life Time Value\uff09\u3068\u3044\u3046\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6700\u9069\u306aCPA\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
\u305d\u3053\u3067\u4eca\u56de\u306fLTV\u306e\u6982\u8981\u3068\u7b97\u51fa\u65b9\u6cd5\u3001CPA\u3068\u306e\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 <\/p>\n\n\n\n
LTV\uff08Life Time Value\uff09\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u521d\u3081\u3066\u63a5\u89e6\u3057\u3066\u4ee5\u964d\u3001\u95a2\u4fc2\u6027\u304c\u7d99\u7d9a\u3059\u308b\u9593\u306b\u4f01\u696d\u304c\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u3053\u3068\u3002<\/p>\n\n\n\n
LTV\u306f\u671f\u9593\u4e2d\u306e\u5229\u76ca\u5168\u4f53\u3092\u7b97\u51fa\u3059\u308b\u6307\u6a19\u306e\u305f\u3081\u3001\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u59cb\u3081\u3066\u304b\u3089\u4f7f\u308f\u306a\u304f\u306a\u308b\u307e\u3067\u306e\u7dcf\u984d\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n
\u3064\u307e\u308a\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u8cb7\u3057\u7d9a\u3051\u3066\u304f\u308c\u308b\u9867\u5ba2\u307b\u3069LTV\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002LTV\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b3\u901a\u308a\u306e\u5f0f\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
\u30fbLTV\uff1d\u8cfc\u8cb7\u5358\u4fa1\u00d7\u8cfc\u8cb7\u983b\u5ea6\u00d7\u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593 \u7406\u8ad6\u4e0a\u3067\u306f\u9867\u5ba2\u3072\u3068\u308a\u3072\u3068\u308a\u306e\u5024\u3092\u500b\u5225\u306b\u7b97\u51fa\u3059\u308b\u3088\u3046\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5b9f\u969b\u306f\u56f0\u96e3\u3002<\/p>\n\n\n\n \u9867\u5ba2\u5168\u4f53\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u3092\u6982\u7b97\u7684\u306b\u8a08\u7b97\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5e38\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5e83\u304f\u8a8d\u77e5\u3055\u305b\u3066\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3044\u308f\u308c\u307e\u3059\u304c\u3001LTV\u3092\u5206\u6790\u3059\u308c\u3070\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u3069\u306e\u7a0b\u5ea6\u8cbb\u7528\u304c\u5fc5\u8981\u304b\u3068\u3044\u3046\u57fa\u6e96\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u3057\u304b\u3057\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u306f\u5fc5\u305a\u982d\u6253\u3061\u304c\u3042\u308a\u3001\u6b8b\u3063\u305f\u30b7\u30a7\u30a2\u3092\u5de1\u3063\u3066\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u304f\u50be\u5411\u3082\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u9577\u671f\u7684\u30fb\u52b9\u7387\u7684\u306b\u5229\u76ca\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u3059\u3067\u306b\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306eLTV\u3092\u9ad8\u3081\u3066\u3044\u304f\u9867\u5ba2\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u3082\u3042\u308f\u305b\u3066\u8003\u3048\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30b9\u30c8\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8003\u3048\u3064\u3064\u300c\u8cfc\u8cb7\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u300d\u300c\u8cfc\u8cb7\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u300d\u300c\u5951\u7d04\u671f\u9593\u3092\u9577\u671f\u5316\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u65b9\u6cd5\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u4fa1\u5024\u3092\u611f\u3058\u3066\u30d5\u30a1\u30f3\u5316\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u8cfc\u8cb7\u5358\u4fa1\u3084\u8cfc\u8cb7\u983b\u5ea6\u306e\u5411\u4e0a\u3092\u56f3\u308a\u306a\u304c\u3089\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u6027\u3092\u6301\u7d9a\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u671b\u307e\u308c\u307e\u3059\u3002 \u6b21\u306b\u3001LTV\u3068\u5e83\u544a\u30b3\u30b9\u30c8\uff08CPA\uff09\u306e\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 <\/p>\n\n\n\n \u524d\u8ff0\u306e\u901a\u308a\u3001LTV\u5206\u6790\u3092\u884c\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u5bfe\u3057\u3066\u5fc5\u8981\u306a\u8cbb\u7528\u306e\u76ee\u5b89\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3042\u308b\u300c\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u7372\u5f97\u8cbb\u7528\uff1dCPA\uff08Cost per Acquisition\uff09\u300d\u306f\u3001\u3069\u3093\u306a\u696d\u7a2e\u306e\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3082\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u304c\u3001\u9069\u6b63\u91d1\u984d\u306f\u6570\u767e\u5186\u301c\u6570\u4e07\u5186\u3068\u3001\u4f01\u696d\u304c\u6271\u3046\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u5927\u5e45\u306b\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u305d\u306e\u305f\u3081\u3001\u9069\u6b63\u306a\u5e83\u544a\u4e88\u7b97\uff08\u76ee\u6a19CPA\uff09\u3092\u7b97\u51fa\u3057\u305f\u3044\u3068\u304d\u306fLTV\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \uff08\u4f8b\uff09LTV 5,000\u5186\u3001\u7c97\u5229\u7387\u304c50\uff05\u306e\u5834\u5408\u3002<\/p>\n\n\n\n LTV5,000\u5186\u00d7\u7c97\u5229\u738750\uff05=\u76ee\u6a19CPA2,500\u5186<\/p>\n\n\n\n \u4e0a\u8a18\u30b1\u30fc\u30b9\u3067\u306f\u30012,500\u5186\u304c\u5e83\u544a\u8cbb\u7528\u306e\u4e0a\u9650\u4e88\u7b97\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 LTV\u3092\u8003\u616e\u305b\u305a\u76ee\u6a19CPA\u3092\u5c0e\u304d\u51fa\u3057\u305f\u5834\u5408\u3001\u5c06\u6765\u7684\u306a\u5229\u76ca\u304c\u4e0d\u660e\u77ad\u306a\u305f\u3081\u3001\u81ea\u305a\u3068\u5e83\u544a\u8cbb\u7528\u306e\u4e0a\u9650\u5024\uff08\u76ee\u6a19CPA\uff09\u3082\u4e0d\u900f\u660e\u306a\u5024\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002 LTV\u5206\u6790\u3092\u884c\u308f\u305a\u76ee\u6a19CPA\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u51fa\u7a3f\u3067\u304d\u308b\u5e83\u544a\u306e\u9078\u629e\u80a2\u304c\u5927\u5e45\u306b\u72ed\u307e\u308a\u3001\u305d\u306e\u7d50\u679cCPA\u306b\u898b\u5408\u3046\u5e83\u544a\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u305a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3082\u982d\u6253\u3061\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u4e8b\u614b\u304c\u4e88\u6e2c\u3055\u308c\u307e\u3059\u3002 <\/p>\n\n\n\n \u3053\u306e\u3088\u3046\u306b\u3001CPA\u3092\u5c0e\u304d\u51fa\u3059\u3068\u304d\u306b\u306fLTV\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u304c\u3001\u305d\u306e\u969b\u306f\u6ce8\u610f\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3082\u3002 \u5c11\u306a\u3044\u8cbb\u7528\u3067\u5927\u304d\u306a\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u306e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306e\u9244\u5247\u3067\u3042\u308b\u3053\u3068\u306f\u4e0d\u5909\u3067\u3059\u3002<\/p>\n\n\n\n LTV\u305d\u306e\u3082\u306e\u3092\u9ad8\u3081\u3066\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316\u3092\u76ee\u6307\u3059\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001LTV\u3092\u6d3b\u7528\u3057\u3066\u76ee\u6a19CPA\u3092\u5272\u308a\u51fa\u3057\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u898b\u5408\u3063\u305f\u52b9\u679c\u7684\u306a\u5e83\u544a\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n \u5e83\u544a\u6226\u7565\u3092\u7df4\u308b\u969b\u306fLTV\u306e\u8996\u70b9\u3092\u5fd8\u308c\u305a\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u65b0\u898f\u7372\u5f97\u3092\u76ee\u6307\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 <\/p>\n\n\n\n \uff1e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n \uff1e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n \uff1e\u7d14\u5e83\u544a\u306b\u3064\u3044\u3066<\/span><\/strong><\/a><\/p>\n\n\n\n \uff1eSNS\u5e83\u544a\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n \uff1e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u5236\u4f5c\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n \uff1eLP\u30fb\u30d0\u30ca\u30fc\u5236\u4f5c\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n 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LTV\u304c\u9ad8\u307e\u308b\u3053\u3068\u3067\u3001\u30d5\u30a1\u30f3\u5316\u3057\u305f\u9867\u5ba2\u306b\u3088\u308b\u5b89\u5b9a\u3057\u305f\u5229\u76ca\u304c\u898b\u8fbc\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u512a\u826f\u9867\u5ba2\u306e\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u308a\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u55b6\u696d\u30b3\u30b9\u30c8\u30fb\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3089\u308c\u305f\u308a\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\nLTV\u304b\u3089CPA\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u6ce8\u610f\u70b9<\/strong><\/h2>\n\n\n\n
LTV\u3092\u6d3b\u7528\u3057\u305f\u76ee\u6a19CPA\u306e\u7b97\u51fa\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n
\u76ee\u6a19CPA\uff1dLTV\u00d7\u7c97\u5229\u7387<\/strong><\/h4>\n\n\n\n
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