{"id":3432,"date":"2023-08-07T09:47:08","date_gmt":"2023-08-07T00:47:08","guid":{"rendered":"https:\/\/www.digimation.co.jp\/blog\/?p=3432"},"modified":"2023-08-07T09:47:20","modified_gmt":"2023-08-07T00:47:20","slug":"knowledge%e9%80%b1%e5%88%8a%e5%8f%b7-no-20","status":"publish","type":"post","link":"https:\/\/www.digimation.co.jp\/blog\/advertising\/3432\/","title":{"rendered":"KnowleDge\u9031\u520a\u53f7 No.20"},"content":{"rendered":"\n<p>KnowleDge\u9031\u520a\u53f7\u3067\u306f\u3001\u5e83\u544a\u696d\u754c\u306e\u5909\u52d5\u3084\u5404\u5a92\u4f53\u306b\u95a2\u3059\u308b\u6d3b\u7528\u6cd5\u3084\u30cb\u30e5\u30fc\u30b9\u306b\u95a2\u3057\u3066\u306e\u3001\u65b0\u3057\u3044\u60c5\u5831\u3092\u7686\u69d8\u306b\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\uff082023\/0\uff16\/19\u6642\u70b9\uff09<\/p>\n\n\n\n<h2>\u696d\u754c\u30cb\u30e5\u30fc\u30b9<\/h2>\n\n\n\n<h3>Google<\/h3>\n\n\n\n<h4>GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30f3\u30dd\u30fc\u30c8\u6a5f\u80fd\u304c\u5411\u4e0a<\/h4>\n\n\n\n<p>\u4eca\u307e\u3067\u3001GA\uff14\u306b\u304a\u3044\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u304cGoogle\u5e83\u544a\u3067\u306f\u306a\u304b\u3063\u305f\u5834\u5408\u306b\u3001<br>Google\u5e83\u544a\u306b\u30a4\u30f3\u30dd\u30fc\u30c8\u3055\u308c\u308b\u3053\u3068\u306f\u306a\u304b\u3063\u305f\u3067\u3059\u304c\u3001\u4eca\u5f8c\u306f\u30a4\u30f3\u30dd\u30fc\u30c8\u3055\u308c\u308b\u305f\u3081<br>\uff08Google\u5e83\u544a\u304c\u8a8d\u8b58\u3059\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u5897\u52a0\u3059\u308b\uff09\u81ea\u52d5\u5165\u672d\u306b\u304a\u3051\u308b\u7cbe\u5ea6\u5411\u4e0a\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u3002<br><br>\u53c2\u7167\u3000<a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320hl=en&amp;sjid=3022060586546268668-AP#041723\">https:\/\/support.google.com\/analytics\/answer\/9164320hl=en&amp;sjid=3022060586546268668-AP#041723<\/a><\/p>\n\n\n\n<h4>\u30a4\u30f3\u30bf\u30ec\u30b9\u30c8\u5e83\u544a\u306e\u30c6\u30b9\u30c8\u7d50\u679c\u306b\u3064\u3044\u3066<\/h4>\n\n\n\n<p>Chrome\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u30b5\u30dd\u30fc\u30c8\u5ec3\u6b62\u304c\u8feb\u308b\u4e2d\u3067\u30a4\u30f3\u30bf\u30ec\u30b9\u30c8\u30fb\u30d9\u30fc\u30b9\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u901a\u79f0\uff1aIBA\uff09\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u306e\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<br>\u7d50\u8ad6\u3001\u5927\u304d\u306a\u60aa\u5316\u306f\u898b\u3089\u308c\u305aIBA\u304c\u6709\u52b9\u306a\u4ee3\u66ff\u7b56\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3057\u305f\u3002<br>\u30c6\u30b9\u30c8\u5185\u5bb9\u3068\u3057\u3066\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u5f15\u304d\u7d9a\u304d\u5229\u7528\u3057\u305f\u5834\u5408\u3068\u3001IBA\u306b\u4ee3\u66ff\u3057\u305f\u5834\u5408\u306e\u52b9\u679c\u8a08\u6e2c\u3092\u3057\u305f\u3068\u304d\u3001\u4ee5\u4e0b\u306e\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>CPA\uff1a2\uff5e7%\u4f4e\u4e0b<br>ROI\uff1a1\uff5e3%\u4f4e\u4e0b<br>CTR\uff1a90%\u4ee5\u5185<\/p>\n\n\n\n<p>\u3053\u306e\u7d50\u679c\u304b\u3089\u3001\u3055\u307b\u3069\u306e\u60aa\u5316\u304c\u306a\u3044\u305f\u3081\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u30b7\u30b0\u30ca\u30eb\u306eIBA\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3068\u6bd4\u8f03\u3057\u305f\u3068\u304d\u6709\u52b9\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167\u3000\u3000<a href=\"https:\/\/blog.google\/products\/ads-commerce\/iba-test-results\/\">https:\/\/blog.google\/products\/ads-commerce\/iba-test-results\/<\/a><br>\u3000\u3000\u3000\u3000<a href=\"https:\/\/privacysandbox.com\/intl\/ja_jp\/open-web\/#the-privacy-sandbox-timeline\">https:\/\/privacysandbox.com\/intl\/ja_jp\/open-web\/#the-privacy-sandbox-timeline<\/a><\/p>\n\n\n\n<h2>\u5e83\u544a\u30cb\u30e5\u30fc\u30b9<\/h2>\n\n\n\n<h3>Yahoo!<\/h3>\n\n\n\n<h4>Yahoo!\u691c\u7d22\u5e83\u544a\u3000\uff12\uff10\uff12\uff13\u5e74\u6a5f\u80fd\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4e88\u5b9a\u306b\u3064\u3044\u3066<\/h4>\n\n\n\n<p>\u73fe\u5728\u4e88\u5b9a\u3055\u308c\u3066\u3044\u308b\u6a5f\u80fd\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff12\uff10\uff12\uff13\u5e74\uff17\u6708\uff5e\uff19\u6708<\/strong><\/p>\n\n\n\n<ul><li>\u5e83\u544a\u7ba1\u7406\u30c4\u30fc\u30eb\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u7b2c\uff14\u5f3e<\/li><li>A\/B\u30c6\u30b9\u30c8<\/li><\/ul>\n\n\n\n<p><strong>\uff12\uff10\uff12\uff13\u5e74\uff11\uff10\u6708\u4ee5\u964d<\/strong><\/p>\n\n\n\n<ul><li>\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u7d44\u307f\u5408\u308f\u305b\u30ec\u30dd\u30fc\u30c8<\/li><li>\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u6709\u52b9\u6027\u8868\u793a<\/li><li>\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u8ffd\u52a0<\/li><\/ul>\n\n\n\n<p><strong>A\/B\u30c6\u30b9\u30c8\u306b\u3064\u3044\u3066\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/strong><br>\u4eca\u307e\u3067\u306f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u6bd4\u8f03\u5bfe\u8c61\u305d\u308c\u305e\u308c\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5e83\u544a\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u65e2\u5b58\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5143\u306b\u3001\u6bd4\u8f03\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u4f5c\u6210\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<h4>Yahoo\uff01\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08\u904b\u7528\u578b\uff09\u3000\uff12\uff10\uff12\uff13\u5e74\u6a5f\u80fd\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4e88\u5b9a\u306b\u3064\u3044\u3066<\/h4>\n\n\n\n<p>\u73fe\u5728\u4e88\u5b9a\u3055\u308c\u3066\u3044\u308b\u6a5f\u80fd\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff12\uff10\uff12\uff13\u5e747\u6708\uff5e\uff19\u6708<\/strong><\/p>\n\n\n\n<ul><li>\u62e1\u5f35\u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/li><li>\u30b9\u30de\u30fc\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u03b2\u7248\uff09<\/li><li>MCC\u8907\u6570\u968e\u5c64\u6a5f\u80fd<\/li><li>SKAN Web to App\u8a08\u6e2c<\/li><li>\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u62e1\u5145<\/li><li>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5237\u65b0\uff08\u30b5\u30fc\u30c1\u30ad\u30fc\u30ef\u30fc\u30c9\uff09<\/li><\/ul>\n\n\n\n<p><strong>\u62e1\u5f35\u30af\u30ea\u30c3\u30af\u306b\u95a2\u3057\u3066<\/strong><br>CPC\u304c\u8a2d\u5b9a\u4fa1\u683c\u3068\u540c\u7b49\u306b\u306a\u308b\u3088\u3046\u8a2d\u5b9a\u4fa1\u683c\u3092\u8d85\u3048\u3066\u5165\u672d\u304c\u53ef\u80fd\u306b\u306a\u308b\u6a5f\u80fd\u3067\u3059\u3002<br><strong>\u30b9\u30de\u30fc\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066<\/strong><br>\u8d77\u70b9\u30e6\u30fc\u30b6\u30bb\u30b0\u30e1\u30f3\u30c8\u6307\u5b9a\u3067\u52b9\u679c\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u306b\u512a\u5148\u914d\u4fe1\u3092\u884c\u3046\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h4>Yahoo\uff01\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08\u4e88\u7d04\u578b\uff09\u3000\uff12\uff10\uff12\uff13\u5e74\u6a5f\u80fd\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4e88\u5b9a\u306b\u3064\u3044\u3066<\/h4>\n\n\n\n<p>\u73fe\u5728\u4e88\u5b9a\u3055\u308c\u3066\u3044\u308b\u6a5f\u80fd\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff12\uff10\uff12\uff13\u5e74\uff17\u6708\uff5e\uff19\u6708<\/strong><\/p>\n\n\n\n<ul><li>\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb\uff08\u5546\u54c1\uff09<\/li><li>\u30c8\u30d4\u30c3\u30af\u30b9PR\uff08\u5546\u54c1\uff09<\/li><li>\u4e2d\u9762\u30fb\u30b5\u30fc\u30d3\u30b9\u9762\uff08\u5546\u54c1\uff09<\/li><li>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u6a5f\u80fd\uff09<\/li><\/ul>\n\n\n\n<p><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u62e1\u5145\u4e88\u5b9a\u306b\u3064\u3044\u3066<\/strong><br>\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u95b2\u89a7\u884c\u52d5\u304b\u3089\u691c\u8a0e\u306b\u79fb\u884c\u3059\u308b\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u6301\u3064\u6f5c\u5728\u5c64\u306b\u63a5\u89e6\u3057\u8a8d\u77e5\u3092\u62e1\u5927\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u65e2\u306b\u7121\u610f\u8b58\u3084\u6fc3\u5ea6\u306e\u8584\u3044\u8208\u5473\u3067\u95a2\u9023\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9855\u5728\u884c\u52d5\u3078\u306e\u8ee2\u63db\u4fc3\u9032\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<br><\/p>\n\n\n\n<h2>\u6700\u5f8c\u306b<\/h2>\n\n\n\n<p><strong>\u6700\u5f8c\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<br>\u3053\u308c\u304b\u3089\u3082\u3001KnowleDge\u9031\u520a\u53f7\u3067\u6700\u65b0\u306e\u5a92\u4f53\u60c5\u5831\u3084\u696d\u754c\u306e\u30cb\u30e5\u30fc\u30b9\u3092\u767a\u4fe1\u3057\u3066\u3044\u304d\u307e\u3059\u306e\u3067\u3001<br>\u5f15\u304d\u7d9a\u304d\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KnowleDge\u9031\u520a\u53f7\u3067\u306f\u3001\u5e83\u544a\u696d\u754c\u306e\u5909\u52d5\u3084\u5404\u5a92\u4f53\u306b\u95a2\u3059\u308b\u6d3b\u7528\u6cd5\u3084\u30cb\u30e5\u30fc\u30b9\u306b\u95a2\u3057\u3066\u306e\u3001\u65b0\u3057\u3044\u60c5\u5831\u3092\u7686\u69d8\u306b\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\uff082023\/0\uff16\/19\u6642\u70b9\uff09 \u696d\u754c\u30cb\u30e5\u30fc\u30b9 Google GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30f3\u30dd [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":3036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[22,23],"acf":[],"views":1077,"author_meta":{"display_name":"\u6674\u90ce\u9ed2\u7530","author_link":"https:\/\/www.digimation.co.jp\/blog\/author\/h-kuroda\/"},"featured_img":"https:\/\/i0.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/05\/1685344996.png?fit=780%2C410&ssl=1","jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2023\/05\/1685344996.png?fit=780%2C410&ssl=1","jetpack_publicize_connections":[],"coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.digimation.co.jp\/blog\/.\/advertising\/\" 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