{"id":298,"date":"2020-01-24T09:00:00","date_gmt":"2020-01-24T00:00:00","guid":{"rendered":"https:\/\/www.digimation.co.jp\/blog\/?p=298"},"modified":"2023-06-20T11:09:21","modified_gmt":"2023-06-20T02:09:21","slug":"%e6%ad%a3%e3%81%97%e3%81%8f%e8%aa%ac%e6%98%8e%e3%81%a7%e3%81%8d%e3%81%be%e3%81%99%e3%81%8b%ef%bc%9fcpa%e3%80%81roas%e3%80%81roi%e3%81%ae%e9%81%95%e3%81%84","status":"publish","type":"post","link":"https:\/\/www.digimation.co.jp\/blog\/analysis\/298\/","title":{"rendered":"CPA\u3001ROAS\u3001ROI\u306e\u5404\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306e\u57fa\u790e\u77e5\u8b58\u3068\u91cd\u8981\u6027"},"content":{"rendered":"\n<p>\u5e83\u544a\u306e\u904b\u7528\u306f\u3001\u914d\u4fe1\u5f8c\u3001\u76ee\u6a19\u3068\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u3066\u6539\u5584\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u6307\u6a19\u3068\u3057\u3066\u300cCPA\u300d\u300cROAS\u300d\u300cROI\u300d\u304c\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001\u7279\u5fb4\u3084\u9055\u3044\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\uff1f<br>\u305d\u308c\u305e\u308c\u8a55\u4fa1\u306e\u57fa\u6e96\u3084\u5411\u304d\u4e0d\u5411\u304d\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u4f7f\u3044\u65b9\u3092\u8aa4\u3063\u3066\u3057\u307e\u3046\u3068\u5e83\u544a\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300cCPA\u300d\u300cROAS\u300d\u300cROI\u300d3\u3064\u306e\u7279\u5fb4\u3084\u9055\u3044\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2><strong>\u5e83\u544a\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b3\u3064\u306e\u6307\u6a19\u300cCPA\u300d\u300cROAS\u300d\u300cROI\u300d\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n\n<p> \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u3001Web\u3067\u914d\u4fe1\u3057\u305f\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308bKPI\u306e\u4e2d\u3067\u3082\u3088\u304f\u4f7f\u308f\u308c\u308b\u306e\u304cCPA\u3001ROAS\u3001ROI\u306e3\u3064\u3002<br><br>\u305d\u3082\u305d\u3082KPI\uff08Key Performance Indicator\uff09\u3068\u306f\u3001\u6700\u7d42\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u72b6\u6cc1\u3092\u6e2c\u308b\u6307\u6a19\u3092\u6307\u3057\u307e\u3059\u3002\u3044\u304f\u3089\u9ad8\u3044\u6210\u679c\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3082\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u3092\u4e0a\u56de\u308b\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3063\u3066\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<br><br>\u5e83\u544a\u8cbb\u7528\u3068\u305d\u308c\u306b\u3088\u3063\u3066\u751f\u307e\u308c\u308b\u58f2\u4e0a\u3084\u5229\u76ca\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u308c\u3067\u306f\u3001CPA\u3001ROAS\u3001ROI\u306b\u3064\u3044\u3066\u3072\u3068\u3064\u305a\u3064\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 <br><\/p>\n\n\n\n<h3><strong>\uff11\uff0e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u3092\u793a\u3059CPA\uff08Cost per Acquisition\uff09<\/strong><\/h3>\n\n\n\n<p>CPA\u306f\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\u300d\u306a\u3069\u3068\u547c\u3070\u308c\u307e\u3059\u3002\uff11\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u5e83\u544a\u8cbb\u7528\u306e\u307f\u3092\u8868\u3059\u6307\u6a19\u306e\u305f\u3081\u3001\u3069\u3093\u306a\u696d\u7a2e\u3067\u3082\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u4e0a\u306e\u60c5\u5831\u3060\u3051\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002CPA\u306e\u5024\u306f\u6b21\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff1cCPA\uff1d\u5e83\u544a\u8cbb\u00f7\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff1e<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5e83\u544a\u8cbb\u7528\u309210\u4e07\u5186\u304b\u3051\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u309220\u4ef6\u7372\u5f97\u3067\u304d\u305f\u5834\u5408\u306a\u3089\u300c100,000\u00f720=5,000\u300d\u3067\u30011\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3042\u305f\u308a\u306e\u8cbb\u7528\u306f5,000\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3><strong>\uff12\uff0e\u5e83\u544a\u8cbb1\u5186\u3042\u305f\u308a\u306e\u58f2\u4e0a\u91d1\u984d\u3092\u8868\u3059ROAS (Return on Advertising Spend)<\/strong><\/h3>\n\n\n\n<p>ROAS\u306f\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u7b97\u51fa\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u5f0f\u3092\u4f7f\u3063\u3066\u5e83\u544a\u63b2\u8f09\u65991\u5186\u3042\u305f\u308a\u306e\u58f2\u4e0a\u984d\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff1cROAS=\u5e83\u544a\u7d4c\u7531\u306e\u58f2\u4e0a\u00f7\u5e83\u544a\u8cbb\u00d7100\uff1e<\/strong><\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u752810\u4e07\u5186\u3067\u58f2\u4e0a\u304c20\u4e07\u5186\u306a\u3089\u300c200,000\u00f7100,000\u00d7100=200\u300d\u3067ROAS\u306f200\uff05\u3002ROAS\u304c100%\u3092\u8d85\u3048\u308c\u3070\u5e83\u544a\u8cbb\u3092\u4e0a\u56de\u308b\u58f2\u308a\u4e0a\u3052\u3092\u9054\u6210\u3057\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3><strong>\uff13\uff0e\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u5229\u76ca\u7387\u3092\u6c42\u3081\u3089\u308c\u308bROI (Return on Investment)<\/strong><\/h3>\n\n\n\n<p>ROI\u3068\u306f\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u5229\u76ca\u3001\u3064\u307e\u308a\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u6210\u679c\u3092\u5f97\u3089\u308c\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u6307\u6a19\u3067\u3059\u3002ROI\u306e\u5024\u306fROAS\u540c\u69d8\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u793a\u3055\u308c\u3001\u305d\u306e\u5024\u306f\u6b21\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff1cROI=\u5229\u76ca\u00f7\u5e83\u544a\u8cbb\u00d7100\uff1e<\/strong><\/p>\n\n\n\n<p>\u5229\u76ca20\u4e07\u5186\u306e\u3046\u3061\u3001\u5e83\u544a\u8cbb\u304c10\u4e07\u5186\u304b\u304b\u3063\u305f\u3068\u3044\u3046\u5834\u5408\u306f\u300c200,000\u00f7100,000\u00d7100=200\u300d\u3068\u306a\u308a\u3001ROI\u306f200\uff05\u3002ROI\u306f0\uff05\u3092\u57fa\u6e96\u306b\u52b9\u679c\u306e\u5ea6\u5408\u3044\u3092\u5224\u5b9a\u3059\u308b\u305f\u3081\u3001\u8a08\u7b97\u7d50\u679c\u304c\u30d7\u30e9\u30b9\u306e\u5024\u306a\u3089\u5229\u76ca\u304c\u751f\u307e\u308c\u3066\u304a\u308a\u3001\u30de\u30a4\u30ca\u30b9\u306e\u5024\u306a\u3089\u640d\u5931\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2><strong>\u300cCPA\u300d\u300cROAS\u300d\u300cROI\u300d\u306f\u305d\u308c\u305e\u308c\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u3079\u304d\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6b21\u306b\u3001CPA\u3001ROAS\u3001ROI\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u3075\u307e\u3048\u305f\u3046\u3048\u3067\u3001\u305d\u308c\u3089\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308b\u3079\u304d\u306a\u306e\u304b\u3001\u6ce8\u610f\u70b9\u3068\u3068\u3082\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3><strong>\u30fbCPA<\/strong><\/h3>\n\n\n\n<p>CPA\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u904b\u7528\u4e2d\u306e\u3069\u306e\u5e83\u544a\u304c\u3088\u308a\u5b89\u4fa1\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u7279\u306b\u3001\u4f1a\u54e1\u767b\u9332\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u8cb7\u6d3b\u52d5\u304c\u5b8c\u7d50\u3057\u306a\u304b\u3063\u305f\u308a\u3001\u6271\u3063\u3066\u3044\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c1\u7a2e\u985e\u306e\u307f\u3001\u307e\u305f\u306f\u8907\u6570\u3092\u540c\u4e00\u4fa1\u683c\u3067\u8ca9\u58f2\u3057\u305f\u308a\u3044\u308bWeb\u30b5\u30a4\u30c8\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<br>\u305f\u3060\u3057\u3001CPA\u3060\u3051\u306b\u6ce8\u76ee\u3057\u3066\u5e83\u544a\u306e\u52b9\u679c\u3092\u5224\u65ad\u3059\u308b\u3068\u904b\u7528\u3092\u5931\u6557\u306b\u5c0e\u3044\u3066\u3057\u307e\u3046\u6050\u308c\u3082\u3002\u5b9f\u969b\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3068CPA\u306e\u4e21\u65b9\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u809d\u5fc3\u3067\u3059\u3002<\/p>\n\n\n\n<h3><strong>\u30fbROAS<\/strong><\/h3>\n\n\n\n<p>\u914d\u4fe1\u3057\u305f\u5e83\u544a\u304c\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u6e2c\u308b\u3046\u3048\u3067\u3001ROAS\u306f\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002ROAS\u304c\u9ad8\u3044\u5e83\u544a\u306b\u306f\u4e88\u7b97\u3092\u3088\u308a\u591a\u304f\u914d\u5206\u3057\u305f\u308a\u3001\u53cd\u5bfe\u306bROAS\u304c\u4f4e\u3044\u5e83\u544a\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6539\u5584\u3057\u305f\u308a\u3068\u3001\u5e83\u544a\u6226\u7565\u306e\u8235\u3092\u5207\u308b\u306e\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br>\u7279\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u8cb7\u6d3b\u52d5\u304c\u5b8c\u7d50\u3057\u3001\u306a\u304a\u304b\u3064\u591a\u5f69\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u306b\u6700\u9069\u3002<br>\u305f\u3060\u3057\u3001\u7b97\u51fa\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u63c3\u3048\u3084\u3059\u3044\u4e00\u65b9\u3001ROAS\u306f\u3042\u304f\u307e\u3067\u58f2\u308a\u4e0a\u3052\u30d9\u30fc\u30b9\u306e\u305f\u3081\u3001\u672c\u5f53\u306b\u5229\u76ca\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\u3069\u3046\u304b\u306f\u3053\u306e\u6307\u6a19\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3063\u305f\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3><strong>\u30fbROI<\/strong><\/h3>\n\n\n\n<p>ROI\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u300c\u5e83\u544a\u306e\u63a1\u7b97\u304c\u3069\u306e\u304f\u3089\u3044\u53d6\u308c\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u53ce\u76ca\u6027\u3092\u76ee\u306b\u898b\u3048\u308b\u6570\u5024\u3067\u8868\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3002\u4f8b\u3048\u3070\u3001ROI\u304c\u300c-10\uf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class=\"has-text-align-right\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.digimation.co.jp\/listing\/\" target=\"_blank\"><span class=\"has-inline-color has-black-color\">\uff1e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.digimation.co.jp\/sns\/\" target=\"_blank\"><span class=\"has-inline-color has-black-color\">\uff1eSNS\u5e83\u544a\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.digimation.co.jp\/display\/\" target=\"_blank\"><strong><span class=\"has-inline-color has-black-color\">\uff1e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u3064\u3044\u3066<\/span><\/strong><\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.digimation.co.jp\/pure\/\" target=\"_blank\"><span class=\"has-inline-color has-black-color\">\uff1e<strong>\u7d14\u5e83\u544a\u306b\u3064\u3044\u3066<\/strong><\/span><\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong><a href=\"https:\/\/www.digimation.co.jp\/creative\/\" data-type=\"URL\" data-id=\"https:\/\/www.digimation.co.jp\/creative\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-black-color\">\uff1eLP\u30fb\u30d0\u30ca\u30fc\u5236\u4f5c\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.digimation.co.jp\/contents\/\" data-type=\"URL\" data-id=\"https:\/\/www.digimation.co.jp\/contents\/\" target=\"_blank\"><span class=\"has-inline-color has-black-color\">\uff1e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.digimation.co.jp\/consulting\/\" target=\"_blank\"><span class=\"has-inline-color has-black-color\">&gt;WEB\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066<\/span><\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.digimation.co.jp\/seo\/\" target=\"_blank\"><strong>&gt;SEO\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e83\u544a\u306e\u904b\u7528\u306f\u3001\u914d\u4fe1\u5f8c\u3001\u76ee\u6a19\u3068\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u3066\u6539\u5584\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 \u305d\u306e\u6307\u6a19\u3068\u3057\u3066\u300cCPA\u300d\u300cROAS\u300d\u300cROI\u300d\u304c\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001\u7279\u5fb4\u3084\u9055\u3044\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u305e\u308c\u8a55\u4fa1\u306e\u57fa\u6e96\u3084\u5411\u304d\u4e0d\u5411\u304d\u304c\u7570\u306a\u308b\u305f 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