{"id":2432,"date":"2023-04-20T08:50:41","date_gmt":"2023-04-19T23:50:41","guid":{"rendered":"https:\/\/www.digimation.co.jp\/blog\/?p=2432"},"modified":"2024-06-12T10:08:35","modified_gmt":"2024-06-12T01:08:35","slug":"%e5%be%a9%e6%b4%bb%e3%81%97%e3%81%a6%e3%81%8d%e3%81%9f%e3%82%a4%e3%83%b3%e3%83%90%e3%82%a6%e3%83%b3%e3%83%89%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0","status":"publish","type":"post","link":"https:\/\/www.digimation.co.jp\/blog\/advertising\/2432\/","title":{"rendered":"\u5fa9\u6d3b\u3057\u3066\u304d\u305f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"\n<h2>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5e83\u544a<\/h2>\n\n\n\n<p>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5e83\u544a\u306f\u3001\u65e5\u672c\u3092\u8a2a\u308c\u308b\u5916\u56fd\u4eba\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u5e83\u544a\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3082\u5f90\u3005\u306b\u7de9\u548c\u3055\u308c\u3001\u8a2a\u65e5\u5916\u56fd\u4eba\u65c5\u884c\u8005\u306e\u6570\u3082\u53f3\u80a9\u4e0a\u304c\u308a\u3067\u5897\u52a0\u3057\u3066\u304a\u308a\u307e\u3059\u3002<br>JNTO\uff08\u65e5\u672c\u653f\u5e9c\u89b3\u5149\u5c40\uff09\u306e\u63a8\u8a08\u306b\u3088\u308b\u30682023\u5e741\u6708\u306e\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u6570\u306f1,497,300\u4eba\u3067\u3001\u524d\u5e74\u540c\u6708\u6bd4+8,327.9%\u3067\u3057\u305f\u3002<br>\u4eca\u5f8c\u3055\u3089\u306b\u6c34\u969b\u5bfe\u7b56\u304c\u7de9\u548c\u3055\u308c\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u8a2a\u65e5\u5916\u56fd\u4eba\u306b\u5bfe\u3057\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3055\u305b\u305f\u3044\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65c5\u884c\u5148\u3001\u30db\u30c6\u30eb\u3001\u30ec\u30b8\u30e3\u30fc\u3001\u30b0\u30eb\u30e1\u7b49\u3001\u65e5\u672c\u3092\u8a2a\u554f\u3059\u308b\u524d\u3084\u8a2a\u554f\u4e2d\u306e\u60c5\u5831\u53ce\u96c6\u624b\u6bb5\u3068\u3057\u3066\u3001Web\u30b5\u30a4\u30c8\u3084SNS\u304c\u5360\u3081\u308b\u5272\u5408\u3082\u5e74\u3005\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<br>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5e83\u544a\u306e\u4e2d\u3067\u3082\u4e2d\u56fd\u3067\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u57f7\u7b46\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2>KOL\u65bd\u7b56\u3068KOC\u65bd\u7b56<\/h2>\n\n\n\n<p>\u4e2d\u56fd\u3067\u306f\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3084\u5e83\u544a\u306b\u95a2\u3059\u308b\u4fe1\u7528\u5ea6\u304c\u305d\u308c\u307b\u3069\u9ad8\u304f\u306a\u304f\u3001\u53e3\u30b3\u30df\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4e2d\u56fd\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5b58\u5728\u304c\u5f37\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u3067\u306f\u3001\u4e2d\u56fd\u3067\u306e2\u7a2e\u985e\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3>KOL\uff08Key Opinion Leader\uff09<\/h3>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u5e45\u5e83\u3044\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u62b1\u3048\u3001\u6d88\u8cbb\u8005\u306e\u52d5\u5411\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u3053\u3068\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u25a0\u30e1\u30ea\u30c3\u30c8<\/p>\n\n\n\n<ul><li>\u62e1\u6563\u529b\u304c\u3042\u308b<\/li><li>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b<\/li><li>\u5c02\u9580\u9818\u57df\u3092\u6301\u3063\u3066\u3044\u308b<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u25a0\u30c7\u30e1\u30ea\u30c3\u30c8<\/p>\n\n\n\n<ul><li>\u8cbb\u7528\u304c\u9ad8\u3044<\/li><li>\u4e00\u904e\u6027\u306e\u60c5\u5831\u767a\u4fe1\u306e\u53ef\u80fd\u6027<\/li><\/ul>\n\n\n\n<h3>KOC\uff08Key Opinion Consumer)<\/h3>\n\n\n\n<p>\u4e00\u822c\u6d88\u8cbb\u8005\u306b\u8fd1\u3044\u5b58\u5728\u3067\u3042\u308a\u3001\u5c02\u9580\u6027\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306fKOL\u306b\u52a3\u308b\u304c\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u95a2\u4fc2\u304c\u89aa\u5bc6\u3067\u4fe1\u983c\u3055\u308c\u5f71\u97ff\u529b\u304c\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u3053\u3068<\/p>\n\n\n\n<p>\u25a0\u30e1\u30ea\u30c3\u30c8<\/p>\n\n\n\n<ul><li>\u4fe1\u6191\u6027\u3092\u9ad8\u3081\u3089\u308c\u308b<\/li><li>\u8cbb\u7528\u304c\u5b89\u3044<\/li><\/ul>\n\n\n\n<p>\u25a0\u30c7\u30e1\u30ea\u30c3\u30c8<\/p>\n\n\n\n<ul><li>\u62e1\u6563\u529b\u304c\u4f4e\u3044<\/li><li>\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u767a\u4fe1\u3057\u3066\u3044\u308b\u610f\u8b58\u304c\u4f4e\u3044<\/li><\/ul>\n\n\n\n<h2>\u4e2d\u56fd\u306e\u65b9\u304c\u3088\u304f\u5229\u7528\u3059\u308bSNS<\/h2>\n\n\n\n<p>\u4e2d\u56fd\u306b\u306f\u3001\u591a\u304f\u306eSNS\u5a92\u4f53\u304c\u3042\u308a\u76ee\u7684\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br>\u69d8\u3005\u3042\u308b\u4e2d\u3067\u3001\u4eca\u56de\u306f\u3044\u304f\u3064\u304b\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3054\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4>Wechat<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2024\/06\/1718154417.png?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-3972\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p>2011\u5e74\u304b\u3089\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u4e2d\u56fd\u6700\u5927\u7d1a\u306e\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u3067\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\uff11\uff12\u5104\u4eba\u3092\u8d85\u3048\u308b\u3002<br>\u8a00\u8a9e\u6570\u3082\uff12\uff10\u4ee5\u4e0a\u3042\u308a\u3001\uff12\uff10\uff10\u4ee5\u4e0a\u306e\u56fd\u3084\u5730\u57df\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3002<br>\u5229\u7528\u8005\u306e\u5272\u5408\u306f\u3001\u7d0473\uff05\u304c35\u6b73\u4ee5\u4e0b\u306e\u82e5\u5e74\u5c64\u3067\u3001\u5229\u7528\u3059\u308b\u306b\u3042\u305f\u308a\u30c8\u30ec\u30f3\u30c9\u306e\u50be\u5411\u3092\u3088\u308a\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<br>\u307e\u305f\u3001LINE\u306e\u3088\u3046\u306b\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3068\uff11\u5bfe\uff11\u3067\u4f1a\u8a71\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3002<br><\/p>\n\n\n\n<h4>RED(\u5c0f\u7d05\u66f8)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2024\/06\/1718154507.jpg?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-3977\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p>\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\uff12\u5104\u4eba\u3092\u8d85\u3048\u3001Instagram\u306bAmazon\u306e\u3088\u3046\u306aEC\u6a5f\u80fd\u304c\u4ed8\u3044\u305f\u5a92\u4f53\u3002<br>\u53e3\u30b3\u30df\u306e\u6295\u7a3f\u304c\u6d3b\u767a\u3067\u3001\u753b\u50cf\u30fb\u52d5\u753b\u3001\u30c6\u30ad\u30b9\u30c8\u3067\u5ba3\u4f1d\u53ef\u80fd\u3002<br>\u82e5\u3044\u5973\u6027\u306b\u4eba\u6c17\u306e\u5a92\u4f53\u306a\u70ba\u3001\u30b8\u30e3\u30f3\u30eb\u3068\u3057\u3066\u306f\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u3001\u30e1\u30a4\u30af\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u7b49\u306b\u7279\u306b\u95a2\u5fc3\u304c\u96c6\u307e\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306b\u95a2\u308f\u308b\u5546\u54c1\u8a8d\u77e5\u3068\u76f8\u6027\u304c\u826f\u3044\u3002<\/p>\n\n\n\n<h4>Tiktok\uff08\u30c9\u30a5\u30fc\u30a4\u30f3\uff09<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"227\" height=\"222\" src=\"https:\/\/i0.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2024\/06\/1718154442.png?resize=227%2C222&#038;ssl=1\" alt=\"\" class=\"wp-image-3974\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p>2016\u5e74\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u3001\u82e5\u3044\u4e16\u4ee3\u306b\u4eba\u6c17\u306a\u5a92\u4f53\u3067\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\uff16\u5104\u4eba\u3092\u8d85\u3048\u56fd\u6c11\u306e\u534a\u5206\u4ee5\u4e0a\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u3002<br>\u97f3\u697d\u306b\u5408\u308f\u305b\u305f\u77ed\u3044\u52d5\u753b\u3092\u6295\u7a3f\u3057\u3066\u5171\u6709\u53ef\u80fd\u3067\u3001\u500b\u4eba\u3084\u30b0\u30eb\u30fc\u30d7\u9593\u3067\u306e\u30c1\u30e3\u30c3\u30c8\u6a5f\u80fd\u306e\u5229\u7528\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3082\u5229\u7528\u3067\u304d\u308b\u3002<br>\u52d5\u753b\u4f5c\u6210\u6642\u306f\u3001\u6700\u521d\u306e\u6570\u79d2\u3068\u30c8\u30ec\u30f3\u30c9\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u809d\u5fc3\u3067\u3042\u308b\u3002<br><\/p>\n\n\n\n<h4>Weibo<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"250\" height=\"250\" src=\"https:\/\/i2.wp.com\/www.digimation.co.jp\/blog\/wp-content\/uploads\/2024\/06\/1718154451.png?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-3975\" 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