\u4f01\u696d\u306f\u3001\u751f\u7523\u6027\u3092\u9ad8\u3081\u305f\u308a\u3001\u54c1\u8cea\u3092\u5411\u4e0a\u3055\u305b\u305f\u308a\u3001\u307e\u305f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u305f\u308a\u3057\u306a\u304c\u3089\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u4e0a\u3052\u3001\u5b9a\u3081\u3089\u308c\u305f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u52d5\u304f\u306e\u304c\u4e16\u306e\u5e38\u3067\u3059\u3002
\u6f20\u7136\u3068\u30c8\u30e9\u30a4\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5b9a\u91cf\u7684\u304b\u3064\u8a08\u753b\u7684\u306b\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u9032\u6357\u72b6\u6cc1\u306e\u826f\u3057\u60aa\u3057\u3092\u898b\u6975\u3081\u305f\u308a\u3001\u91cd\u8981\u306a\u6210\u529f\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u6307\u6a19\u304cKGI\u3084KPI\u3001ROI\u306b\u306a\u308a\u307e\u3059\u3002
KGI\u3084KPI\u3068\u3044\u3046\u8a00\u8449\u306f\u805e\u304d\u6163\u308c\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u306b\u6bd4\u3079\u3066ROI\u306e\u8a8d\u77e5\u5ea6\u306f\u4f4e\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002KGI\u3068KPI\u3092\u8a2d\u5b9a\u30fb\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u304cROI\u5206\u6790\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n
\u307e\u305a\u306f\u3001KGI\u3001KPI\u3001ROI\u306e\u305d\u308c\u305e\u308c\u304c\u6307\u3057\u793a\u3059\u3082\u306e\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u76ee\u6a19\u3092\u3001\u3069\u308c\u307b\u3069\u9054\u6210\u3067\u304d\u305f\u304b\u3092\u6570\u5024\u3067\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u4f01\u696d\u306b\u3088\u3063\u3066\u76ee\u7684\u3084\u55b6\u696d\u624b\u6cd5\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u76ee\u6a19\u3084\u6570\u5f0f\u306f\u540c\u3058\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u822c\u7684\u306a\u4f01\u696d\u3067\u306f\u58f2\u4e0a\u9ad8\u3084\u5229\u76ca\u304c\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3068\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u300cKGI=\u5897\u53ce\u5897\u76ca\u300d\u306e\u30b1\u30fc\u30b9\u304c\u5927\u534a\u3067\u3059\u3002\u4ed6\u306b\u306f\u300cKGI=\u7d0d\u7a0e\u984d\u300d\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3057\u3001\u75c5\u9662\u3067\u306f\u300cKGI=\u533b\u5e2b\u4e00\u4eba\u3042\u305f\u308a\u533b\u696d\u53ce\u76ca\u300d\u3068\u3059\u308b\u5834\u5408\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u300c\u91cd\u8981\u696d\u7e3e\u6307\u6a19\u300d\u300c\u6210\u679c\u6307\u6a19\u300d\u306a\u3069\u3068\u3044\u308f\u308c\u307e\u3059\u3002\u500b\u4eba\u3084\u90e8\u9580\u306e\u696d\u7e3e\u8a55\u4fa1\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002KGI\u3068KPI\u306f\u57fa\u672c\u7684\u306b\u540c\u3058\u3082\u306e\u3068\u8003\u3048\u3066\u69cb\u3044\u307e\u305b\u3093\u3002\u305f\u3060\u3001KGI\u306eG\u306f\u30b4\u30fc\u30eb\u3001KPI\u306eP\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3067\u3059\u3002\u30b4\u30fc\u30eb\u3092\u793a\u3059\u304b\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3059\u304b\u3068\u3044\u3046\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002
\u306a\u304a\u3001\u5404\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4e0b\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3076\u3089\u4e0b\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u306f\u3001\u65e5\u3005\u306e\u696d\u52d9\u3084\u4f5c\u696d\u306a\u3069\u3067\u3059\u3002KPI\u306f\u5358\u306a\u308b\u6210\u529f\u6307\u6a19\u3068\u3057\u3066\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u65e5\u3005\u306e\u9032\u6357\u628a\u63e1\u3084\u696d\u52d9\u306e\u6539\u5584\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n
\u65e5\u672c\u8a9e\u3067\u306f\u300c\u6295\u8cc7\u5bfe\u52b9\u679c\u300d\u3084\u300c\u6295\u8cc7\u5229\u76ca\u7387\u300d\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u5f97\u308b\u3053\u3068\u306e\u3067\u304d\u305f\u5229\u76ca\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u306e\u3053\u3068\u3067\u3059\u3002ROI\u306f\u53ce\u76ca\u6027\u3092\u6e2c\u308b\u57fa\u6e96\u306b\u4f7f\u308f\u308c\u3001ROI\u304c\u9ad8\u3044\u307b\u3069\u6295\u8cc7\u52b9\u7387\u304c\u826f\u3044\u3068\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002\u5229\u76ca\u304c\u591a\u304f\u3066\u6295\u8cc7\u984d\u304c\u5c11\u306a\u3051\u308c\u3070\u3001\u5f53\u7136\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u4f01\u696d\u3060\u3068\u8a55\u4fa1\u3055\u308c\u308b\u308f\u3051\u3067\u3059\u3002
\u5f0f\u306f\u5358\u7d14\u3067\u300cROI=\u5229\u76ca\/\u6295\u8cc7\u984d\u00d7100%\u300d\u3068\u8a08\u7b97\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070100\u5186\u6295\u8cc7\u3057\u3066\u3001200\u5186\u306e\u5229\u76ca\u304c\u51fa\u308c\u3070ROI=200%\u3068\u306a\u308a\u307e\u3059\u3002\u9006\u306b100%\u4ee5\u4e0b\u3067\u3042\u308c\u3070\u3001\u5229\u76ca\u3092\u51fa\u305b\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u58f2\u4e0a\u3067\u306f\u306a\u304f\u3001\u5229\u76ca\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002
\u5f0f\u306f\u5358\u7d14\u3067\u3059\u304c\u3001\u4f55\u306b\u6295\u8cc7\u3057\u3066\u3001\u3069\u3093\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u305f\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u30b3\u30b9\u30c8\u3068\u306f\u5358\u306b\u91d1\u984d\u3060\u3051\u3067\u306a\u304f\u3001\u4eba\u4ef6\u8cbb\u3092\u304b\u3051\u3066\u6295\u8cc7\u3057\u305f\u4f5c\u696d\u306e\u5185\u5bb9\u3084\u3001\u305d\u306e\u9054\u6210\u5ea6\u306b\u307e\u3067\u8a00\u53ca\u3057\u307e\u3059\u3002\u3067\u304d\u308b\u3060\u3051\u7d30\u5206\u5316\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u304c\u6253\u3066\u307e\u3059\u3002ROI\u5206\u6790\u3068\u306f\u3001\u6295\u8cc7\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3001\u6b21\u306e\u4e00\u624b\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u5206\u6790\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n
KGI\u3068KPI\u306e\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u306f\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u3002\u3044\u304f\u3064\u3082\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\uff08KPI\uff09\u306e\u96c6\u5927\u6210\u304c\u30b4\u30fc\u30eb\uff08KGI\uff09\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002\u30b4\u30fc\u30eb\uff08KGI\uff09\u306b\u5230\u7740\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u3092\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30b4\u30fc\u30eb\uff08KGI\uff09\u306b\u5411\u3051\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\uff08KPI\uff09\u3092\u8a2d\u8a08\u3059\u308b\u306e\u3067\u3059\u3002
\u4e00\u65b9\u3001ROI\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u6295\u8cc7\u5bfe\u8c61\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002ROI\u5206\u6790\u306f\u3001KGI\u9054\u6210\u306b\u3088\u308b\u696d\u7e3e\u30a2\u30c3\u30d7\u306b\u3082\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001KGI\u3001KPI\u306e\u6570\u5024\u304c\u9ad8\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001ROI\u304c\u60aa\u3044\u5834\u5408\u3082\u3042\u308a\u5f97\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u3001KGI\u306e\u76ee\u6a19\u3092\u518d\u8a2d\u5b9a\u3057\u305f\u308a\u3001KPI\u3067\u629c\u3051\u843d\u3061\u305f\u4f5c\u696d\u306a\u3069\u306e\u9805\u76ee\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u305f\u308a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002
ROI\u3092\u6c42\u3081\u308b\u3053\u3068\u306f\u3001\u65e5\u3005\u306e\u696d\u52d9\u3092\u9685\u304b\u3089\u9685\u307e\u3067\u898b\u76f4\u3059\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u4f01\u696d\u304c\u63b2\u3052\u305f\u300c\u76ee\u7684\u300d\u306b\u5411\u304b\u3063\u3066\u3001\u793e\u5185\u5168\u54e1\u304c\u52b9\u679c\u7684\u306b\u95a2\u308f\u308c\u308b\u4f1a\u793e\u306e\u4ed5\u7d44\u307f\u3092\u518d\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3082\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u3072\u3044\u3066\u306f\u3001\u793e\u54e1\u3072\u3068\u308a\u3072\u3068\u308a\u304c\u660e\u78ba\u306a\u300c\u76ee\u6a19\u300d\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u308c\u304c\u4f1a\u793e\u306e\u300c\u76ee\u7684\u300d\u306b\u76f4\u7d50\u3057\u3066\u3044\u308b\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308c\u3070\u3001\u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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